PhD in Business - Marketing Concentration

As an academic field, marketing seeks to understand how consumers respond to goods and services offered in markets, and to develop tools and methods by which firms can achieve greater efficiency in exchange. The marketing faculty at the University of Miami School of Business have a world-renowned reputation for pioneering contributions to both basic theoretical and applied areas of the field.

Students admitted to the program will work one-on-one with faculty to undertake original research in two areas:

  1. Consumer psychology and behavioral decision making — the study of how individuals make decisions, more specifically, how consumers make choices in markets, and how marketing instruments (such as advertising and prices) affect these decisions
  2. Marketing strategy — the study of how firms can use knowledge of consumers and competitors to optimally allocate resources

Learn more about the Department of Marketing at the University of Miami School of Business.

What Distinguishes our Marketing PhD

Research

'Canes Behavioral Laboratory

Marketing PhD students may conduct research in the 'Canes Behavioral Laboratory, an 800-square-foot lab with 31 computers. Designed for advanced, technology-driven marketing research, the lab provides a controlled environment where as many as 700 undergraduate students participate in studies each semester.

Explore the Behavioral Lab

Curriculum

Doctoral studies in marketing are designed as a five-year program. Depending on whether students seek to undertake work in the more quantitative areas of the field (marketing research methods and modeling) or behavioral areas (consumer decision making), they will complete one of two rigorous core-course sequences – one focusing on economics, another on psychology. In addition to completing the core courses, students will undertake advanced coursework in their chosen area of study. Upon completion of coursework, students continue with a thorough one-on-one training with one or more faculty mentors in their area.

Click here for the PhD in Business core curriculum.

Contact Us

For more information about the PhD Marketing Concentration, please contact Juliano Laran, professor of marketing and the program coordinator.

Back to top