FIRST Step

Being culturally competent is an essential skill in the global economy. So as freshman, business students take part in FIRST Step - the ground-breaking Management 101 course.

Working in teams, with an upper class peer counselor, students act as consultants for companies heading abroad. They explore key issues companies grapple with and work to answer difficult questions.

In FIRST Step, students are tasked with looking at a cultural, water management, or corruption issue and how the issue impacts business in one of 16 countries. The goal is to develop a global mindset by understanding how a country’s culture influences managers’ choices, and what it means to have integrity in a business setting.

Cultural Competencys

Building a Global Mindset in FIRST Step

Veronica Angulo, who came to the School of Business from Colombia, explains how FIRST Step has helped her build cultural competency and team skills.

Solving Business Challenges

Cultural Issues

Cultural Issues

Water Management

Water Management

Corruption

Corruption

Final Presentation

Making the Case

Management 101 culminates with students making a formal presentation on their findings. Recent examples include advice for how Mary Kay Cosmetics should penetrate India’s market and how Apple and Samsung should confront potential human rights and child labor issues in factories abroad.

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