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Advanced Marketing Strategy Certificate Program

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As competition becomes more global and fast-paced, leaders must be sharp in their efforts to compete and differentiate market offerings from the competition.  Not only do leaders need to be intentional about account strategies, but they also must consider the dynamics of relationships with customers, suppliers, stakeholders and even competitors.

The Advanced Marketing Strategy Certificate Program is a 5-day intensive seminar that is offered in English on the campus of the University of Miami School of Business Administration.

Skills / Knowledge Gained:

Executives will improve marketing effectiveness by gaining greater insight into:

–    Assessing competitive dynamics
–    Brand and product differentiation
–    Pricing and negotiation techniques
–    Managing customer, supplier and stakeholder relationships
–    Managing the interaction with research and development and other functions
–    Building alliances with companies with whom one normally competes
–    Designing, implementing and adapting accounts strategies


The faculty designed this unique program to help executives from various sectors learn together how to apply modern strategic marketing concepts in their respective competitive environments. The sessions include a variety of case studies and debates, lecture-discussions and mutual benchmarking.  The program is supported by the hands-on INDUSTRAT simulation, which provides years of competitive experience, compressed into a few days.

Who Should Enroll?

This program is designed for experienced marketing and sales managers who would like to develop and update their strategic marketing knowledge and skills.  It will also help senior general managers responsible for strategy and functional managers to work more effectively with their marketing colleagues.  Strategic planners and entrepreneurs will also benefit from the knowledge and skills gained in this program.

Dates and Cost:

This program costs $5,000 per person and is scheduled to run:

English Program: TBA at the University of Miami campus

Spanish Program: TBA in Bogota, Colombia

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
TEL: 305-284-4643
FAX: 305-284-6526
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641