Curriculum Vitae

Books

Kahn, B. E. and M. F. Luce (eds.) (2004) Advances in Consumer Research, Valdosta, Ga.: Association for Consumer Research

Kahn, B. E. and L. McAlister (1997), Grocery Revolution: The New Focus on the Consumer, Reading, MA: Addison Wesley, Longman

Articles Published in Refereed Journals

Miller, Elizabeth Gelfand, Mary Frances Luce, Barbara E. Kahn and Emily F. Conant (2009), “Understanding Reactions for Negative Services: The Impact of Efficacy Beliefs and Stage in Process, Journal of Services Research.

Grand, David, Dominick L. Frosh, Andrew W. Perkins and Barbara E. Kahn, (2009), “Effects of Exposure to Small Pharmaceutical Promotional Items on Treatment Preferences, Archives of Internal Medicine.

Mantrala, M, Levy, M, Kahn, B. E., Fox, E., Shah, D, Gaidarev, P., and Dankworth, W (2009), “Why Is Assortment Planning So Difficult for Retailers? A  Framework and Research Agenda,” Journal of Retailing.

Deng, X and B. E. Kahn (2009), “Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation,” Journal of Marketing Research.

Botti, Simona, Susan Broniarczyk, Gerald Haubl, Ron Hill, Yanliu Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann, Joe Urbany, Brian Wansink (2008), “Choice Under Restrictions,” Marketing Letters, 19 (December), 183-200.

Miller, E. G., B. E. Kahn and M.F. Luce (2008), “Consumer Wait Management Strategies for Negative Service Events: A Coping Approach,” Journal of Consumer Research, 34 (Feb), 635-648.

Kahn, B.E. and Luce, M. F., (2006) “Repeated-Adherence Protection Model (RAP) ‘I’m ok and it’s a hassle,’” Journal of Public Policy and Marketing, 25 (Spring), 79-89..

Miller, E. G. and Kahn, B. E., “Shades of Meaning: The Effects of Color and Flavor Names on Purchase Intentions,” Journal of Consumer Research, 2005, 32 (1), 86-92.

Kahn, B. E. , “The Power and Limitations of Social Relational Framing on Understanding Consumer Decision Processes,” Journal of Consumer Psychology, 2005, Vol. 15 (1), 28-34.

Kahn, B. E. and Luce, M. F., “Understanding High Stakes Consumer Decisions: The Problem of Mammography Adherence Following False Alarm Test Results,” Marketing Science, Volume 22, Issue 3, 2003, 393-410.

Kahn, B. E. and Luce, M. F., “Understanding High Stakes Consumer Decisions: The Problem of Mammography Adherence Following False Alarm Test Results,” Marketing Science, Volume 22, Issue 3, 2003, 393-410.

Menon, S. and B. E., Kahn, “Corporate Sponsorship of Philanthropic Activities: When Do They Impact Perception of Sponsor Brand?” Journal of Consumer Psychology, Volume 13, Number 3, 2003, 316-327.

Nowlis, S, B. E. Kahn and R. Dhar, “Coping with Ambivalence: The Effect of Removing a “Fence Sitting” Option on Consumer Attitude and Preference Judgments,” Journal of Consumer Research, December 2002, Vol. 29 (3), 319-335.

Ratner, Rebecca K. and B. E. Kahn, “The Impact of Private vs. Public Consumption on Variety Seeking Behavior,” Journal of Consumer Research, September 2002, Vol. 29 (2), 246-258.

Kunreuther, H., R Meyer, R. Zeckhauser, P. Slovic, B. Schwartz, C. Schade, M. F. Luce, S. Lippman, D. Krantz, B. Kahn, R. Hogarth. “High Stakes Decision Making: Normative, Descriptive and Prescriptive Considerations,” Marketing Letters, Vol. 13 (3), August 2002, 259-268.

Menon, S. and B. E. Kahn, “Cross-Category Effects of Induced Arousal and Pleasure on the Internet Shopping Experience” Journal of Retailing, 2002; 78, 31-40.

Conant E. F., Luce M. F., Kahn B., Orel S. G., Weinstein S. P., Zuckerman, J.A., “Attitudinal Variables of Patients Referred for Diagnostic and Screening Mammography: What Can We Do to Reduce the Stress and Improve Compliance?,” Radiology 1999; 213 (P): 410.

Kahn, B.E. “Introduction to the Special Issue: Assortment Planning,” Journal of Retailing, Vol. 75 (3), (1999), invited paper, 289-294.

Luce, M. F. and B. E. Kahn, “Avoidance or Vigilance: The Psychology of False Positive Test Results,” Journal of Consumer Research (1999) Dec, Vol. 26, Iss. 3. 242-260.

West, P. M., D. Ariely, S. Bellman, E. Bradlow, J. Huber, E. Johnson, B. Kahn, J. D. C. Little, and David Schkade, “Agents to the Rescue?,” Marketing Letters (1999).

Ratner, R. K., B. E. Kahn and Daniel Kahneman, “Choosing Less-Preferred Experiences for the Sake of Variety,” Journal of Consumer Research, June, (1999), 1-15.

Dellaert, B. G. C., and B. E. Kahn, “How Tolerable is Delay: Consumers’ Evaluations of Internet Web Sites after Waiting,” Journal of Interactive Marketing, (1999), Vol. 13, #1 (Winter), 41-54.

Winner of: 2000 William R. Davidson Award for articles in Journal of Retailing, 1998, best contributing to theory and practice in retail marketing, third prize.

Huffman, C. and B.E. Kahn, “Variety for Sale: Mass Customization or Mass Confusion?” Journal of Retailing, Winter 1998, Vol. 74 (4), 491-513.

Kahn, B. E., “Dynamic Relationships with Customers: High-Variety Strategies,” Journal of the Academy of Marketing Science, Vol. 26 (Winter), 1998, 45-53.

Kahn, B.E., E. Greenleaf, J. R. Irwin, A. M. Isen, I. P. Levin, M. F. Luce, M. C. F. Pontes, J. Shanteau, M. Vanhuele, and M. J. Young, “Medical Decision Making,” Marketing Letters, 1997, 361-375.

Kahn, B. E., R. Ratner, and D. Kahneman, “Patterns of Hedonic Consumption Over Time,” Marketing Letters, 1997, 85-96.

Kahn, B. E. and J. Baron, “An Exploratory Study of Choice Rules Favored for High Stakes Decisions,” Journal of Consumer Psychology, Vol. 4 (4), 1995, 305-328.

Menon, S. And B.E. Kahn, “The Impact of Context on Variety-Seeking in Product Choices,” Journal of Consumer Research, 22, December 1995, 285-295.

Mitchell, D. J., B. E. Kahn and S. C. Knasko, “There’s Something in the Air: Effects of Congruent and Incongruent Ambient Odor on Consumer Decision-Making,” Journal of Consumer Research, 22, September 1995, 229-238.

Kahn, Barbara E., “Consumer Variety-Seeking Among Goods and Services: An Integrative Review,” Journal of Retailing and Consumer Services, 2:3, 1995, 139-48.

Corfman, K. P. and B. E. Kahn, “The Influence of Member Heterogeneity on Dyad Judgment: Are Two Heads Better Than One?” Marketing Letters, 6:1 1995, 23-32.

Feinberg, F., B. E. Kahn, and L. McAlister, “Implications and Relative Fit of Several First-Order Markov Models of Consumer Variety-Seeking,” European Journal of Operations Research, Special Issue on Stochastic Models of Consumer Behavior, Vol. 76, (July 28) No. 2, 1994, 309-320.

Kahn, B. E. and A. M. Isen, “The Influence of Positive Affect on Variety-Seeking Among Safe, Enjoyable Products,” Journal of Consumer Research, 20, September 1993, pp. 257-270.

Kahn, B. E. and D. C. Schmittlein, “The Relationship between Purchases Made on Promotion and Shopping Trip Behavior,” Journal of Retailing, special issue, 68, Fall 1992, pp. 294-315.

Burke, R. B., B. Harlam, B. E. Kahn and L. Lodish, “Comparing Dynamic Consumer Decision Processes in Real and Computer-Simulated Environments,” Journal of Consumer Research, 18, June 1992, pp. 71-82.

Feinberg, F., B. E. Kahn, and L. McAlister, “Market Share Response When Consumers Seek Variety,” Journal of Marketing Research, 29, May 1992, pp. 227-237.

Kahn, B. E., and D. R. Lehmann, “Modeling Choice Among Assortment,” Journal of Retailing, 67, 274-299, Fall 1991. First Runner-up for Best Article Award, Journal of Retailing, 1991.

Kahn, B. E, and J. Raju, “The Effects of Price Promotions on Variety-Seeking and Reinforcement Behavior,” Marketing Science, 10, 316-337, Fall 1991.

Kahn, B. E., M. Kalwani, and D. Morrison, “Measuring Variety-Seeking and Reinforcement Behaviors Using Panel Data,” Journal of Marketing Research, XXIII, 89-100, May 1986. Finalist for 1991 JMR O'Dell Award.

Glazer, R., B. E. Kahn, and W. Moore, “The Influence of External Constraints on Brand Choice: The Lone Alternative Effect,” Journal of Consumer Research, 17, 119-127, June 1991.

Kahn, B. E. and R. Meyer, “Consumer Multiattribute Judgments Under Attribute Weight Uncertainty,” Journal of Consumer Research, 17, 508-522, March 1991.

Kahn, B. E. and T. Louie, “The Effects of Retraction of Price Promotions on Brand Choice Behavior for Variety-Seeking and Last-Purchase Loyal Customers,” Journal of Marketing Research, XXVII, 279-289, August 1990.

Kahn B. E. and D. Schmittlein, “Shopping Trip Behavior: An Empirical Investigation,” Marketing Letters, 1, 55-70, December 1989.

Kahn, B. E. and D. Morrison, “A Note on ‘Random’ Purchasing: Additional Insights from Dunn, Reader and Wrigley,” Applied Statistics, 38, 111-114, 1989.

Kahn, B. E., M. Kalwani, and D. Morrison, “Niching versus Change of Pace Brands: Using Purchase Frequencies and Penetration Rates to Infer Brand Positionings,” Journal of Marketing Research, 25, 384-390, November 1988.

Kahn, B. E. and R. Sarin, “Modeling Ambiguity in Decisions Under Uncertainty,” Journal of Consumer Research, 15, 265-273, September 1988.

Kahn, B. E., “A Theoretical Model of Interpurchase Times,” Applied Stochastic Models and Data Analysis, 3, 93-109, June 1987.

Kahn, B. E., W. Moore, and R. Glazer, “Experiments in Constrained Choice,” Journal of Consumer Research, 14, 96-113, June 1987.

Farley, J., B. E. Kahn, D. Lehmann, and W. Moore, “Modeling Management's Plans for Flexible Automation,” Sloan Management Review, 28, 5-16, Winter 1987.

Kahn, B. E., D. Morrison, and G. Wright, “Aggregating Individual Purchases to the Household Level,” Marketing Science, 5, 260-268, Summer 1986.

Huber, J., M. Holbrook, and B. E. Kahn, “Effects of Competitive Context and of Additional Information on Price Sensitivity,” Journal of Marketing Research, XXIII, 250-260, August 1986.