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Marketing

The marketing department at the UM School of Business creates marketing knowledge by conducting leading-edge research, and imparts that knowledge through teaching and publishing in leading journals. With faculty renowned for their expertise in such areas as services marketing, international market entry strategies, consumer choice, online marketing, and consumer adoption of new technologies, among others, the School’s marketing department is a leader in the field.


The marketing curriculum, offered as a major for undergraduates and as a concentration for MBA students, prepares students for successful careers in an increasingly competitive, dynamic, global, and service- and technology-oriented environment. The program focuses on helping students understand how to leverage marketing’s role within the organization and society; how to capitalize on specific markets through better identification and analysis of consumer needs, wants, and interests; and how to master the methods, procedures and techniques used in planning and managing marketing decisions.

Marketing faculty and students benefit from the School’s state-of-the-art Behavioral Research Laboratory. The lab enables the School’s faculty to conduct leading-edge marketing research in a controlled environment, while offering marketing students the unique opportunity to participate in research conducted in the lab.

 

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
 
 
TEL: 305-284-4643
FAX: 305-284-6526
 
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641