The marketing curriculum, offered as a major for undergraduates and as a concentration for MBA students, prepares students for successful careers in an increasingly competitive, dynamic, global, and service- and technology-oriented environment. The program focuses on helping students understand how to leverage marketing’s role within the organization and society; how to capitalize on specific markets through better identification and analysis of consumer needs, wants, and interests; and how to master the methods, procedures and techniques used in planning and managing marketing decisions.

Marketing faculty and students benefit from the School’s state-of-the-art Behavioral Research Laboratory. The lab enables the School’s faculty to conduct leading-edge marketing research in a controlled environment, while offering marketing students the unique opportunity to participate in research conducted in the lab.