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Research Camp

Spring 2016 – Marketing Research Camp

Date Speaker Institution Paper Titles Room Time
Feb 12 Rebecca Ratner University of Maryland Inhibited from Bowling Alone

Student Center Complex, Senate Room

9:30 – 10:45 a.m.
Feb 12 Kelly Haws Vanderbilt University Confession: A Prelude to Repentance or Self-control Relapse?

Student Center Complex, Senate Room

11 a.m. – 12:15 p.m.
Feb 12 Zoey Chen University of Miami Write and Forget: When Writing Reviews affect Memory for Product Experience

Student Center Complex, Senate Room

2:15 – 3 p.m.
Feb 12 Russ Winer New York University The 80/20 Rule for Frequently-Purchased Packaged Goods: An Empirical Generalization

Student Center Complex, Senate Room

3:15 – 4:30 p.m.
Feb 13 Noah VanBergen University of Miami Visible Quantity, Categorization, and Product Efficacy

Student Center Complex, Senate Room

10 – 10:45 a.m.
Feb 13 Michel Phann Columbia University Affect as an Ordinal System of Utility Assessment

Student Center Complex, Senate Room

11 a.m. – 12:15 p.m.

Spring 2015 – Marketing Research Camp

Date Speaker Institution Paper Titles Room Time
March 27 Oded Netzer Columbia University Idea Generation, Creativity, and Prototypicality Student Center Complex, Iron Arrow Room 9:30 – 10:30 a.m.
March 27 Noah VanBergen University of Miami The interaction of assortment size and product familiarity on expected and actual product efficacy Student Center Complex, Iron Arrow Room 11:15 a.m. – 12:15 p.m.
March 27 Derek Rucker Northwestern University Advancing an Agentic-Communal Model of Power: When the Powerless Act More Versus Less Communally Student Center Complex, Iron Arrow Room 2:15 – 3:45 p.m.
March 28 Derick Davis University of Miami Advancing an Agentic-Communal Model of Power: When the Powerless Act More Versus Less Communally Student Center Complex, Iron Arrow Room 10:00 – 11:00 a.m.
March 28 Kathellen Vohs University of Minnesota Advancing an Agentic-Communal Model of Power: When the Powerless Act More Versus Less Communally Student Center Complex, Iron Arrow Room 11:15 a.m. – 12:30 p.m.

 

Spring 2014 - Marketing Research Camp

Date Speaker Institution Paper Titles Room Time
March 21 Cassie Mogilner University of Pennsylvania Happiness from Ordinary and Extraordinary Experiences. Executive Conference Room - Robert and Judi Prokop Newman Alumni Center and Dean's Conference Room School of Business 9:30 - 11:00 a.m.
March 21 Vladas Griskevicius University of Minnesota Fundamental motives: How evolutionary needs influence consumer behavior. Executive Conference Room - Robert and Judi Prokop Newman Alumni Center and Dean's Conference Room School of Business 11:15 a.m. – 12:45 p.m.
March 21 Tatiana Fajardo University of Miami Brand Logo Frames: How and When Framing Brand Logos Increases Product Evaluations Executive Conference Room - Robert and Judi Prokop Newman Alumni Center and Dean's Conference Room School of Business 2:15 – 3:00 p.m.
March 21 Aparna Labroo Northwestern University T.B.D. Executive Conference Room - Robert and Judi Prokop Newman Alumni Center and Dean's Conference Room School of Business 3:30 – 5:00 p.m.
March 22 Claudia Townsend University of Miami Executive Conference Room - Robert and Judi Prokop Newman Alumni Center and Dean's Conference Room School of Business Executive Conference Room - Robert and Judi Prokop Newman Alumni Center and Dean's Conference Room School of Business 10:00 – 10:45 a.m.
March 22 Pradeep Chintagunta The University of Chicago Simultaneous or Sequential? Search Strategies in the U.S. Auto Insurance Industry Executive Conference Room - Robert and Judi Prokop Newman Alumni Center and Dean's Conference Room School of Business 11:00 a.m. – 12:30 p.m.

Spring 2013 - Marketing Research Camp

Date Speaker Institution Paper Titles Room Time
March 15 Debora V. Thompson Georgetown University Consumer-Generated Ads: Does Awareness of Advertising Co-Creation Help or Hurt Persuasion? Executive Conference Room, Robert and Judi Prokop Newman Alumni Center 9:30 – 10:30 a.m.
March 15 Eva Buechel University of Miami Affect-Rich Experiencers, Affect-Poor Forecasters: Why Affective Forecasters Overestimate the Influence of Probability Specifications on Hedonic Experiences Executive Conference Room, Robert and Judi Prokop Newman Alumni Center 11:30 a.m. - 12:15 p.m.
March 15 Jiao Zhang University of Miami Unit-Asking: A Method to Boost Donations and Beyond Robert and Judi Prokop Newman Alumni Center 1:30 – 2:15 p.m.
March 15 Rajesh Bagchi Virginia Tech Is a 70% Prediction More Accurate than a 30% Prediction? The Role of Depth of Information Analyses Robert and Judi Prokop Newman Alumni Center 2:45 – 4:15 p.m.
March 16 Tatiana Fajardo University of Miami Splitting the Decision: The Differential Impact of Self and Non-Self Related Appeals on Choice and Evaluation Decisions Robert and Judi Prokop Newman Alumni Center 10:00 – 10:45 a.m.
March 16 Olivier Toubia Columbia Business School Intrinsic versus Image-Related Utility in Social Media: Why Do People Contribute Content to Twitter? Robert and Judi Prokop Newman Alumni Center 11:00 a.m. – 12:30 p.m.

Spring 2012 - Marketing Research Camp

Date

Speaker

Institution

Paper Titles

Room 

Time 

February 24

Tom Meyvis

NYU Stern School of Business

The Emotional Impact of Distant Events: Prediction versus Experience

Executive Conference Room, Robert and Judi Prokop Newman Alumni Center

9:30 – 10:30 a.m.

February 24

Anthony Salerno

University of Miami

How Sadness Signals Danger of Over-Indulgence

Executive Conference Room, Robert and Judi Prokop Newman Alumni Center

11:30 a.m. – 12:15 p.m.

February 24

Keri Kettle

University of Miami

How Debt Repayment Strategies Affect Motivation

Executive Conference Room, Robert and Judi Prokop Newman Alumni Center

1:30 – 2:15 p.m.

February 24

Gerry Tellis

USC Marshall School of Business

The Validity and Usefulness of Online User Generated Data

Executive Conference Room, Robert and Judi Prokop Newman Alumni Center

2:45 – 4:15 p.m.

February 25

Eva Buechel

University of Miami

Affect-Rich Experiencers, Affect-Poor Forecasters: Mispredicting the Influence of Outcome Magnitude and Outcome Probability on Experienced Affect

Executive Conference Room, Robert and Judi Prokop Newman Alumni Center

10:00 – 10:45 a.m.

February 25

Michael Norton

Harvard Business School

How Charitable Giving Improves Your Own Happiness – and the Organization’s Bottom Line

Executive Conference Room, Robert and Judi Prokop Newman Alumni Center

11:00 a.m. – 12:30 p.m.



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