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Home > Faculty & Research > Conferences and Seminars > Marketing Seminars

Marketing Seminars

Spring 2013 - Seminar Series

Date	Speaker	Institution	Paper Titles	Room	Time
January 25	Simon Blanchard	Georgetown University	A New Zero-Inflated Negative Binomial Methodology For Latent Category Identification	AGB530	10:30am
March 15	Research Retreat	University of Miami		Executive Conference Room - Robert and Judi Prokop Newman Alumni Center	All day
March 16	Research Retreat	University of Miami		Executive Conference Room - Robert and Judi Prokop Newman Alumni Center	All day
March 29	Keith Wilcox	Columbia University	Quantity Aversion: Self-Control and Consumers' Preference for Quality versus Quantity	AGB530	10:30am
April 5	Jayati Sinha	Arizona University	How Time Horizon Perceptions and Relationships Deficits Affect Impulsive Consumption	AGB530	10:30am
April 12	Rajdeep Grewal	Pennsylvania State University	Modeling Service Quality, Price, and Performance at the Market Level: The Role of Potential and Realized Competition	SB208	10:30am
April 19	Caglar Irmak	Univesirty of South Carolina	Merely Available: Products May Be Effective Without Actual Consumption	AGB530	10:30am
April 26	Keri Kettle	University of Miami	Look for the Signature: Persona; Signatures, Product Evaluations, and Choice	AGB530	10:30am
June 3	Noah VanBergen	University of Miami		SB502	10:30am

Past Seminars

Fall 2012 - Seminar Series

Date Speaker Institution Paper Titles Room Time

September 7 Julio Sevilla University of Miami Perceived Scarcity Reduces the Rate of Satiation AGB532 10:30am

September 21 Adriana Madzharov
City University of New York
The Halo Effect of Product Color Brightness of Hedonic Food Consumption AGB532 10:30am

September 28 Ji Hoon Jhang University of Colorado at Boulder Pardon the Interruption: Trivially Malleable Subgoals, Perceived Time Slack, and Intertemporal Choice AGB532 10:30am

October 1 Yangjie Gu London Business School Turning the Page: Acts of Closure, Choice Closure, and Satisfaction AGB331 2:00pm

October 19 Eesha Sharma New York University Financial Deprivation Prompts Consumers to Seek Scarce Goods AGB532 10:30am

October 26 Gulen Sarial Abi Koc University How do Consumers Cope with Financial Constraints? The Role of Outcome Elaboration and Self-Certainty AGB532 10:30am

October 29 Derick F. Davis Virginia Tech Hard to Right and Easy to Bye: Priming Consequences of Homophone Confusion 217J 1:30pm

November 30 Kelly Goldsmith Kellogg School of Management When Guilt Begets Pleasure: The Positive Effect of a Negative Emotion SB208 1:30pm

December 6 Juliano Laran University of Miami Difficulty or Challenge? Effort Interpretation Influences Motivation to Perform a Behavior AGB331 12:00pm

Spring 2012 - Seminar Series

Date Speaker Institution Paper Titles Room Time

February 24 Marketing Department Research Retreat University of Miami

February 25 Marketing Department Research Retreat University of Miami

March 2 Henrik Hagtvedt Boston College AGB532 10:30am

March 30 Alexander Chernev Northwestern University Categorial Reasoning in Consumer Choice AGB532 3:00pm

Fall 2011 - Seminar Series

Date	Speaker	Institution	Paper Titles
September 23	Eva Buechel	University of Miami - Coral Gables	Mental Resource Availability and Preference for Hedonic and Utilitarian Experiences Following and Initial Experience
September 23	Anthony Salerno	University of Miami - Coral Gables	How Sadness Signals Danger in Indulgent Goal-Pursuit
September 30	Julio Sevilla	University of Miami - Coral Gables	The less there is the more I want: The effect of Scarcity on Satiation
September 30	Tatiana Fajardo	University of Miami - Coral Gables
October 7	Ab Litt	Stanford University - Graduate School of Business	Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
October 21	Noelle Nelson	University of Minnesota - Carlson School of Management	Does the Modality in Which a Message is Communicated Matter?: How Consumers Provess Alternative Types of Sensory Data in Working Memory
October 28	Sue Ryung Chang	New York University - Leonard N. Stern School of Business	Learning Dynamics in Product Relaunch
November 4	Andrea Bonezzi	Northwestern University - Kellogg School of Management	Stuck in the Middle: The Psychophysics of Goal Pursuit
Novemer 18	David T. Neal		The powerful pull of the past:; When and how do we consume "out of habit"?
December 2	Keri Kettle	University of Miami	Motivating Consumers to Repay Debt
December 9	David Gal	Northwestern University	Can Small Victories Help Win the War? Evidence from Consumer Debt Management

Spring 2011 - Seminar Series

Date	Speaker	Institution	Paper Titles
January 28	Keri Kettle	University of Alberta - Canada	The Signature Effect: How Signing One's Name Influences Consumption-Related Behavior.
February 4	Priya Raghubir	New York University - NY	Are Consumers Aware of Top-Bottom but not Left-Right Inferences? Implications for Shelf Space Positions.
March 11	Scott Neslin	Tuck School of Business at Dartmouth Hanover - NH	A Model and Empirical Analysis of Patient Compliance and Persistence in Pharmaceuticals.
April 8	Kristin Diehl	University of Southern California	Carry-over Effects of Task-Related Affect on Consumer Search and Shopping Behavior.
April 22	Andrew Stephen	INSEAD	The Complementary Roles of Traditional and Social Media Publicity in Driving Marketing Performance.

Fall 2010 - Seminar Series

Date	Speaker	Institution	Paper Titles
September 10	Eva Buechel and Julio Sevilla	University of Miami
September 17	Rom Y. Schrift	Columbia University – Columbia Business School	Complicating Choice
September 24	Tatiana Fajardo and Anthony Salerno	University of Miami
October 1	Stephen A. Spiller	Duke University – Fuqua School of Business	Opportunity Cost Consideration
October 5	Donna Hoffman	UC Riverside Anderson Graduate School of Management	Are Brand Attitudes Contagious? Consumer Response to Organic Search Trends
October 5	Tom Novak	UC Riverside Anderson Graduate School of Management	The Role of Context and Content on Recognition Accuracy: Differences Between Virtual Worlds and Traditional Web Environments
October 22	Robin L. Soster	University of South Carolina – Darla Moore School of Business	Tracking Costs on Time and Money: How Accounting Periods Affect Mental Accounting Cost of Time versus Money: A Mental Accounting View of Satisfaction
October 29	Keisha M. Cutright	Duke University – Fuqua School of Business	The Beauty of Boundaries: When and Why We Seek Structure in Consumption
November 5	Kelly B. Herd	University of Colorado – Leeds School of Business	Identity Representation in Customization

School of Business Administration
P.O. Box 248027, Coral Gables, Florida 33124-6520

TEL: 305-284-4643
FAX: 305-284-6526

GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641

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