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Marketing Seminars

 Spring 2012 Marketing Seminar Series

Date Speaker Institution Paper Titles Room  Time 
February 24 Marketing Department Research Retreat University of Miami
February 25 Marketing Department Research Retreat University of Miami
March 9 Jayati Sinha University of Arizona
March 30 Alex Chernev Northwestern University

Fall 2011 Marketing Seminar Series

Date Speaker Institution Paper Titles
September 23 Eva Buechel University of Miami - Coral Gables Mental Resource Availability and Preference for Hedonic and Utilitarian Experiences Following and Initial Experience
September 23 Anthony Salerno University of Miami - Coral Gables How Sadness Signals Danger in Indulgent Goal-Pursuit
September 30 Julio Sevilla University of Miami - Coral Gables The less there is the more I want: The effect of Scarcity on Satiation
September 30 Tatiana Fajardo University of Miami -  Coral Gables
October 7 Ab Litt Stanford University - Graduate School of Business Manipulating Basic Taste Perception to Explore How Product Information Affects Experience
October 21 Noelle Nelson University of Minnesota - Carlson School of Management Does the Modality in Which a Message is Communicated Matter?: How Consumers Provess Alternative Types of Sensory Data in Working Memory
October 28 Sue Ryung Chang New York University - Leonard N. Stern School of Business Learning Dynamics in Product Relaunch
November 4 Andrea Bonezzi Northwestern University - Kellogg School of Management Stuck in the Middle: The Psychophysics of Goal Pursuit
Novemer 18 David T. Neal The powerful pull of the past:; When and how do we consume "out of habit"?
December 2 Keri Kettle University of Miami Motivating Consumers to Repay Debt
December 9 David Gal Northwestern University Can Small Victories Help Win the War? Evidence from Consumer Debt Management

Spring 2011 Marketing Seminar Series

Date Speaker Institution Paper Titles
January 28 Keri Kettle University of Alberta - Canada The Signature Effect: How Signing One's Name Influences Consumption-Related Behavior.
February 4

Priya Raghubir

New York University - NY

 Are Consumers Aware of Top-Bottom but not Left-Right Inferences? Implications for Shelf Space Positions.
March 11 Scott Neslin

Tuck School of Business at Dartmouth Hanover - NH

 A Model and Empirical Analysis of Patient Compliance and Persistence in Pharmaceuticals.
April 8

Kristin Diehl

University of Southern California

 Carry-over Effects of Task-Related Affect on Consumer Search and Shopping Behavior.

April 22

Andrew Stephen

INSEAD

 The Complementary Roles of Traditional and Social Media Publicity in Driving Marketing Performance.

 




Fall 2010 Marketing Seminar Series

Date Speaker Institution Paper Titles
September 10
 Eva Buechel and Julio Sevilla University of Miami

September 17

Rom Y. Schrift

Columbia University – Columbia Business School

 Complicating Choice

September 24

Tatiana Fajardo and Anthony Salerno

University of Miami

October 1

Stephen A. Spiller

Duke University – Fuqua School of Business

 Opportunity Cost Consideration

October 5

Donna Hoffman

 UC Riverside Anderson Graduate School of Management

Are Brand Attitudes Contagious? Consumer Response to Organic Search Trends

October 5

Tom Novak

UC Riverside Anderson Graduate School of Management

 The Role of Context and Content on Recognition Accuracy:  Differences Between Virtual Worlds and Traditional Web Environments

October 22

 Robin L. Soster

University of South Carolina – Darla Moore School of Business

Tracking Costs on Time and Money: How Accounting Periods Affect Mental Accounting

Cost of Time versus Money: A Mental Accounting View of Satisfaction

October 29

Keisha M. Cutright

 

Duke University – Fuqua School of Business

 The Beauty of Boundaries: When and Why We Seek Structure in Consumption

November 5

Kelly B. Herd

University of Colorado – Leeds School of Business

 Identity Representation in Customization

 

 
    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
 
 
TEL: 305-284-4643
FAX: 305-284-6526
 
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641