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Marketing Seminars

 

Spring 2017 – Seminar Series

Date

Speaker

Institution

Paper Titles

Room

Time

January 27

Anindya Ghose

Texas A&M University

Marketing Expenditures over the Product Life Cycle: Asymmetries between Dominant and Weak Brands

Jenkins 217

10:30 a.m.
February 3 & 4

Jennifer Argo

Alberta School of Business

University of Alberta

 MKT Research Camp

Alumni Center

8:30 – 5:00pm

February 3 & 4

Adam Duhacheck

Kelly School of Business

Indiana University at Bloomington

MKT Research Camp Alumni Center

 8:30 – 5:00pm

February 3 & 4

 

Christine Moorman

 

The Fuqua School of Business

Duke University

 MKT Research Camp

 Alumni Center

 8:30 – 5:00pm

February 3 & 4

 

Zakary Tormala

 

Stanford Graduate School of Business

Stanford University

 MKT Research Camp

 Alumni Center

 8:30 – 5:00pm

February 10

Bernd Schmitt

Columbia Business School

Columbia University
TBA SB502 10:30 a.m.

February 20

Murali Mantrala

Robert J. Trulaske, Sr. College of Business

University of Missouri
TBA AGB430 3:30p.m.

March 10

 

Darren Dahl

 Robert H. Lee Graduate School UBC Sauder

 

Creativity in Open Innovation Contests: How Seeing Others’ Ideas Can Harm or Help Your Creative Performance

 SB502

 10:30 a.m.

March 24

 

Rob Palmatier

Foster School of Business

University of Washington

 TBA

 SB502

 10:30 a.m.

 

****Past Seminars****

 

 

Fall 2016 – Seminar Series

Date

Speaker

Institution

Paper Titles

Room

Time

September 30

John G. Lynch

Leeds School of Busines – University of Colorado Boulder

Resource Slack: A Theory of Perceived Supply and Demand

SB302

10:30 a.m.

December 9

Rebecca Hamilton

Georgetown University

Learning that You Can’t Always Get What You Want:

The Effect of Childhood Socioeconomic Status on Decision Making Resilience

SB302

10:30 a.m.

 

Spring 2016 – Seminar Series

Date

Speaker

Institution

Paper Titles

Room

Time

January 13

Venky Shankar

Texas A&M University

Marketing Expenditures over the Product Life Cycle: Asymmetries between Dominant and Weak Brands

Jenkins 217

10:30 a.m.

January 22

Kusum L. Ailawadi

Dartmouth College

Warehouse Club Shopping and the Nutritional Quality of Our Grocery Baskets

AGB532

10:30 a.m.

February 5

Uzma Khan

Stanford University

 

AGB532

10:30 a.m.

March 18

Joseph R. Redden

University of Minnesota

1)  The Chooser’s Curve: The Ability to Choose Can Increase Satiation

2)  Desire Over Time: The Multi-Faceted Nature of Satiation

SB302

10:30 a.m.

March 25

Blair Kidwell

Florida International University

More Than Meets the Eye: The Power of Emotional Ability Similarity in Consumer Interactions

AGB532

10:30 a.m.

April 1

P.K. Kannan

University of Maryland

Optimal Design of Content Samples for Digital Products and Services

AGB532

10:30 a.m.


 Fall 2015 – Seminar Series

Date

Speaker

Institution

Paper Titles

Room

Time

September 11

Meng Zhu

Carey Business School

Scarcity Polarizes Preferences: The Impact on Choice Among Multiple Items in a Product Class

SB302

10:30 a.m.

September 18

Nicole Verrochi Coleman

University of Pittsburg

A constellation of Many Identities: How Self-Complexity Increases Evaluation of Identity Linked Products

AGB332

10:30 a.m.

October 23

Brent McFerran

Simon Fraser University

How Can “I” Help “You”? The Impact of Personal Pronoun Use in Customer-Firm Agent Interactions

SB302

9:30 a.m.

October 14

Chris Janiszewski

University of Florida

Hedonic Sensitization to Food: When Food Just Taste Better and Better

SB302

10:30 a.m.

October 30

Morgan Ward

Southern Methodist University

Suffering In Silence: Close Customers’ Reluctance to Complain Undermines Loyalty

AGB332

10:30 a.m.

November 5

Gal Zauberman

Yale University

Does Takin Photos Get in the Way? The Effect of Photo-taking on the Enjoyment of Experiences

AGB332

10:30 a.m.

November 20

Ming Ding

Pennsylvania State University

A Video-Based Automated Recommender (VAR) System for Garments

SB308

10:30 a.m.

 

 Spring 2015 – Seminar Series

Date

Speaker

Institution

Paper Titles

Room

Time

January 23

Andrew Stephen

University of Pittsburg

Lower Connectivity is Better: The Effects of Network Structure on Customer Innovativeness in Interdependent Ideation Tasks

Jenkins 217

10:30 a.m.

January 29

Rangaswamy Arvind

The Pennsylvania State University

Reviewing the Reviews: Inferring Product Quality from User Ratings and Sentiments

Jenkins 217

10:30 a.m.

February 13

Jonathan Levav

Stanford University

The Effects of Preference Expression Modality on Self-Control

SB508

2:00 p.m.

March 20

Ryan Hamilton

Emory University

 

SB302

10:30 a.m.

April 3

Lisa Cavanaugh

University of Southern California

Please see the Signal but Don’t Mention It: How Acknowledging Identity Signals Leads to Embarrassment

SB208

10:30 a.m.

April 17

Theodore Noseworthy

York University

AGB532

10:30 a.m.

 

Fall 2014 – Seminar Series

Date

Speaker

Institution

Paper Titles

Room

Time

September 8

Xiao Liu

Carnegie Mellon University

Overhaul Overdraft Fees: Creating Pricing and Product Design Strategies with Big Data

AGB331

10:30 a.m.

September 19

Xi Zhang

Georgia State University

Modeling Customer Opt-In and Opt-Out in a Permission-Based Marketing Context

AGB530

10:30 a.m.

October 3

Yashoda Bhagwat

Georgia State University

Examining a Profitable Customer Engagement Strategy: The Antecedents and Consequences of Gift-Giving and Gift-Receiving Behaviors

AGB530

10:30 a.m.

October 6

Vamsi K. Kanuri

University of Missouri

Optimizing a Menu of Multi-format Subscription Plans for ad Supported Media Platforms: A Model and Application in the Daily Newspaper Industry

AGB331

10:30 a.m.

October 10

Yiting Deng

Duke University

DVR Advertising Targeting

AGB530

10:30 a.m.

October 13

Michelle Andrews

Temple University

Crowdedness and Mobile Targeting Effectiveness

AGB430

10:30 a.m.

October 17

Sarang Sunder

Georgia State University

Modeling the Lifetime Value of a Customer in the Consumer Packaged

AGB530

10:30 a.m.

November 17

Ulrike Kaiser

Vienna University of Economics and Business

Self-customization effects beyond the product’s utility

AGB530

10:30 a.m.

 

Spring 2014 - Seminar Series

Date

Speaker

Institution

Paper Titles

Room

Time

February 14

Milica Mormann

University of Miami

What the Eye Does Not Admire the Brain Does Not Desire: How Visual Properties of Product Packaging Affect Consumer Attention and Consideration

AGB431

10:30 a.m.

February 28

Amar Cheema

University of Virginia

AGB332

10:30 a.m.

March 21 & 22

Aparna Labroo

Cassie Mogilner

Pradeep Chintagunta

Vladas Griskevicius

Northwestern University

University of Pennsylvania

The University of Chicago

University of Minnesota

Research Retreat

Executive Conference Room - Robert and Judi Prokop Newman Alumni Center and Dean's Conference Room School of Business

All day

March 28

Kristina Durante

University of Texas, San Antoni

Money, Status, and the Ovulatory Cycle

AGB431

10:30 a.m.

April 18

Kevin Keller

Dartmouth College

AGB431

10:30 a.m.

 

Fall 2013 - Seminar Series

Date

Speaker

Institution

Paper Titles

Room

Time

August 30

Nailya Ordabayeva

Erasmus niversity

Predicting and Managing Consumers' Pachage Size Impressions

AGB532

10:30 a.m.

September 6

Felipe Thomaz

University of Pittsburgh

What Goes Around Comes Around: The Impact of Marketing Alliances on Firm Risk in Highly Embedded Networks

AGB532

10:30 a.m.

September 9

Cheng Wang

University of British Columbia

What Satisfies A Curious Mind? Curiosity Prompts Novel Reward Seeking

Dean's Conference

1:30 p.m.

September 13

Andrew White

Arizona State University

The Effectiveness of Reciprocity Appeals in Economic Booms and Busts

AGB532

11:00 a.m.

September 16

Eugene Y. Chan

University of Toronto

Is There In Choice No Beauty? A Utilitarian-Hedonic Perspective to Choice Overload

Dean's Conference

10:30 a.m.

September 27

Zoey Chen

Georgia Institue of Technology

Temporal Contiguity and Negativity Bias in the Impact of Online Word-of-Mouth

AGB532

10:30 a.m.

December 20

David Gal

Northwestern University

A Mouth-Watering Prospect: Salivation to Material Rewards

AGB532

10:30 a.m.

 

Spring 2013 - Seminar Series

Date

Speaker

Institution

Paper Titles

Room

Time

January 25

Simon Blanchard

Georgetown University

A New Zero-Inflated Negative Binomial Methodology For Latent Category Identification

AGB530

10:30 a.m.

March 15

Research Retreat

University of Miami

Executive Conference Room, Robert and Judi Prokop Newman Alumni Center

All day

March 16

Research Retreat

University of Miami

Executive Conference Room, Robert and Judi Prokop Newman Alumni Center

All day

March 29

Keith Wilcox

Columbia University

Quantity Aversion: Self-Control and Consumers' Preference for Quality versus Quantity

AGB530

10:30 a.m.

April 5

Jayati Sinha

Arizona University

How Time Horizon Perceptions and Relationships Deficits Affect Impulsive Consumption

AGB530

10:30 a.m.

April 12

Rajdeep Grewal

Pennsylvania State University

Modeling Service Quality, Price, and Performance at the Market Level: The Role of Potential and Realized Competition

SB208

10:30 a.m.

April 19

Caglar Irmak

Univesirty of South Carolina

Merely Available: Products May Be Effective Without Actual Consumption

AGB530

10:30 a.m.

April 26

Keri Kettle

University of Miami

Look for the Signature: Persona; Signatures, Product Evaluations, and Choice

AGB530

10:30 a.m.

June 3

Noah VanBergen

University of Miami

SB502

10:30 a.m.

 

Fall 2012 - Seminar Series

Date

Speaker

Institution

Paper Titles

Room

Time

September 7

Julio Sevilla

University of Miami

Perceived Scarcity Reduces the Rate of Satiation

AGB532

10:30 a.m.

September 21

Adriana Madzharov

City University of New York

The Halo Effect of Product Color Brightness of  Hedonic Food Consumption

AGB532

10:30 a.m.

September 28

Ji Hoon Jhang

University of Colorado at Boulder

Pardon the Interruption: Trivially Malleable Subgoals, Perceived Time Slack, and Intertemporal Choice

AGB532

10:30 a.m.

October 1

Yangjie Gu

London Business School

Turning the Page: Acts of Closure, Choice Closure, and Satisfaction

AGB331

2:00 p.m.

October 19

Eesha Sharma

New York University

Financial Deprivation Prompts Consumers to Seek Scarce Goods

AGB532

10:30 a.m.

October 26

Gulen Sarial Abi

Koc University

How do Consumers Cope with Financial Constraints? The Role of Outcome Elaboration and Self-Certainty

AGB532

10:30 a.m.

October 29

Derick F. Davis

Virginia Tech

Hard to Right and Easy to Bye: Priming Consequences of Homophone Confusion

217J

1:30 p.m.

November 30

Kelly Goldsmith

Kellogg School of Management

When Guilt Begets Pleasure: The Positive Effect of a Negative Emotion

SB208

1:30 p.m.

December 6

Juliano Laran

University of Miami

Difficulty or Challenge? Effort Interpretation Influences Motivation to Perform a Behavior

AGB331

12:00 p.m.

 

Spring 2012 - Seminar Series

Date

Speaker

Institution

Paper Titles

Room 

Time 

February 24

Marketing Department Research Retreat

University of Miami

February 25

Marketing Department Research Retreat

University of Miami

March 2

Henrik Hagtvedt

Boston College

AGB532

10:30 a.m.

March 30

Alexander Chernev

Northwestern University

Categorial Reasoning in Consumer Choice

AGB532

3:00 p.m.

 

Fall 2011 - Seminar Series

Date

Speaker

Institution

Paper Titles

September 23

Eva Buechel

University of Miami

Mental Resource Availability and Preference for Hedonic and Utilitarian Experiences Following and Initial Experience

September 23

Anthony Salerno

University of Miami

How Sadness Signals Danger in Indulgent Goal-Pursuit

September 30

Julio Sevilla

University of Miami

The less there is the more I want: The effect of Scarcity on Satiation

September 30

Tatiana Fajardo

University of Miami

October 7

Ab Litt

Stanford University, Graduate School of Business

Manipulating Basic Taste Perception to Explore How Product Information Affects Experience

October 21

Noelle Nelson

University of Minnesota, Carlson School of Management

Does the Modality in Which a Message is Communicated Matter?: How Consumers Proves Alternative Types of Sensory Data in Working Memory

October 28

Sue Ryung Chang

New York University, Leonard N. Stern School of Business

Learning Dynamics in Product Relaunch

November 4

Andrea Bonezzi

Northwestern University, Kellogg School of Management

Stuck in the Middle: The Psychophysics of Goal Pursuit

Novemer 18

David T. Neal

The powerful pull of the past: When and how do we consume "out of habit"?

December 2

Keri Kettle

University of Miami

Motivating Consumers to Repay Debt

December 9

David Gal

Northwestern University

Can Small Victories Help Win the War? Evidence from Consumer Debt Management

 

Spring 2011 - Seminar Series

Date

Speaker

Institution

Paper Titles

January 28

Keri Kettle

University of Alberta, Canada

The Signature Effect: How Signing One's Name Influences Consumption-Related Behavior.

February 4

Priya Raghubir

New York University, NY

Are Consumers Aware of Top-Bottom but not Left-Right Inferences? Implications for Shelf Space Positions.

March 11

Scott Neslin

Tuck School of Business at Dartmouth Hanover, NH

A Model and Empirical Analysis of Patient Compliance and Persistence in Pharmaceuticals.

April 8

Kristin Diehl

University of Southern California

Carry-over Effects of Task-Related Affect on Consumer Search and Shopping Behavior.

April 22

Andrew Stephen

INSEAD

The Complementary Roles of Traditional and Social Media Publicity in Driving Marketing Performance.

 

Fall 2010 - Seminar Series

Date

Speaker

Institution

Paper Titles

September 10

Eva Buechel and Julio Sevilla

University of Miami

September 17

Rom Y. Schrift

Columbia University, Columbia Business School

Complicating Choice

September 24

Tatiana Fajardo and Anthony Salerno

University of Miami

October 1

Stephen A. Spiller

Duke University, Fuqua School of Business

Opportunity Cost Consideration

October 5

Donna Hoffman

 UC Riverside Anderson Graduate School of Management

Are Brand Attitudes Contagious? Consumer Response to Organic Search Trends

October 5

Tom Novak

UC Riverside Anderson Graduate School of Management

The Role of Context and Content on Recognition Accuracy: Differences Between Virtual Worlds and Traditional Web Environments

October 22

 Robin L. Soster

University of South Carolina, Darla Moore School of Business

Tracking Costs on Time and Money: How Accounting Periods Affect Mental Accounting

Cost of Time versus Money: A Mental Accounting View of Satisfaction

October 29

Keisha M. Cutright

 

Duke University, Fuqua School of Business

The Beauty of Boundaries: When and Why We Seek Structure in Consumption

November 5

Kelly B. Herd

University of Colorado, Leeds School of Business

Identity Representation in Customization

 

Spring 2010 - Seminar Series

Date

Speaker

Institution

Paper Titles

Room

Time

January 25

Simon Blanchard

Georgetown University

A New Zero-Inflated Negative Binomial Methodology For Latent Category Identification

AGB530

10:30 a.m.

March 15

Research Retreat

University of Miami

Executive Conference Room, Robert and Judi Prokop Newman Alumni Center

All day

March 16

Research Retreat

University of Miami

Executive Conference Room, Robert and Judi Prokop Newman Alumni Center

All day

March 29

Keith Wilcox

Columbia University

Quantity Aversion: Self-Control and Consumers' Preference for Quality versus Quantity

AGB530

10:30 a.m.

April 5

Jayati Sinha

Arizona University

How Time Horizon Perceptions and Relationships Deficits Affect Impulsive Consumption

AGB530

10:30 a.m.

April 12

Rajdeep Grewal

Pennsylvania State University

Modeling Service Quality, Price, and Performance at the Market Level: The Role of Potential and Realized Competition

SB208

10:30 a.m.

April 19

Caglar Irmak

Univesirty of South Carolina

Merely Available: Products May Be Effective Without Actual Consumption

AGB530

10:30 a.m.

April 26

Keri Kettle

University of Miami

Look for the Signature: Persona; Signatures, Product Evaluations, and Choice

AGB530

10:30 a.m.

June 3

Noah VanBergen

University of Miami

SB502

10:30 a.m.

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
 
 
TEL: 305-284-4643
FAX: 305-284-6526
 
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641