Research Interests

• Modeling consumer hype, price promotions, international market entry strategies

Selected Publications

"Drivers of Success for Market Entry into China and India"  coauthored with Gerard J. Tellis, Journal of Marketing. (PDF)

“Losers, Winners, and Biased Trades,” coauthored with Gerard J. Tellis and Deborah J. MacInnis, Journal of Consumer Research.

“Do Consumers Hype 'Winning Stocks?' How Representativeness Heuristic Plays Out in Markets," coauthored with Gerard J.Tellis, Journal of Academy of Marketing Science.

“Statistical Measures for Least Squares Using the aQbR Algorithm,” coauthored with Robert E. Kalaba and Harriet Natsuyama, Journal of Optimization Theory and Applications.

“Statistical Measures for the L-Q Algorithm,” Journal of Optimization Theory and Applications.

“Interactive Profiler: An Online Data Visualizing Application for Educational and Marketing Databases,” (with Edward H. Ip and Philip Leung) Journal of Education and Behavioral Statistics.

“Identifying High Value Customers: A Neural Network Application,” (with Eddie Ip) in “Neural Networks in Business: Techniques and Applications,”Kate Smith and Jatinder Gupta (editors).

Teaching & Professional Experience

• Lecturer, University of Southern California
• Senior Executive (Product), Toyota, Division, SSB, Muscat
• Deputy Manager, International Trade Division, Tata Iron & Steel Co., Calcutta, India
• Assistant Manager, Hindustan Petroleum Corp., Bombay, India

Degrees

• PhD, University of Southern California
• MBA, Indian Institute of Management, Calcutta
• BChe, Jadavpur University

Specialties

• Marketing strategy
• Price promotions
• Empirical models of consumer valuation