Research Interests

• Consumer choice; variety seeking; brand loyalty; decisions under uncertainty/ambiguity; patient decision making, preventative health care; medical & financial services

Selected Publications

Deng, X and B. E. Kahn (2009), “Is Your Product on the Right Side? The “Location Effect” on Perceived Product Heaviness and Package Evaluation,” Journal of Marketing Research

Mantrala, M, Levy, M, Kahn, B. E., Fox, E., Shah, D, Gaidarev, P., and Dankworth, W (2009), “Why Is Assortment Planning So Difficult for Retailers? A  Framework and Research Agenda,” Journal of Retailing.

Grand, David, Dominick L. Frosh, Andrew W. Perkins and Barbara E. Kahn, (2009), “Effects of Exposure to Small Pharmaceutical Promotional Items on Treatment Preferences, Archives of Internal Medicine.

Miller, Elizabeth Gelfand, Mary Frances Luce, Barbara E. Kahn and Emily F. Conant (2009), “Understanding Reactions for Negative Services: The Impact of Efficacy Beliefs and Stage in Process, Journal of Services Research.

Miller, E. G., B. E. Kahn and M.F. Luce (2008), “Consumer Wait Management Strategies for Negative Service Events: A Coping Approach,” Journal of Consumer Research, 34 (Feb), 635-648.

Botti, Simona, Susan Broniarczyk, Gerald Haubl, Ron Hill, Yanliu Huang, Barbara Kahn, Praveen Kopalle, Donald Lehmann, Joe Urbany, Brian Wansink (2008), “Choice Under Restrictions,” Marketing Letters, 19 (December), 183-200.
 
“Repeated-Adherence Protection Model (RAP) ‘I’m ok and it’s a hassle,’” Journal of Public Policy and Marketing (2006) (with M. F. Luce).
 
“De-biasing Insights from Process Tests,” Journal of Consumer Research, 2006 (with S. M. Nowlis and M. F. Luce)
 
“Shades of Meaning: The Effects of Color and Flavor Names on Purchase Intentions,” Journal of Consumer Research, 2005 (with E. G. Miller)
 
“The Power and Limitations of Social Relational Framing on Understanding Consumer Decision Processes,” Journal of Consumer Psychology, 2005
 
“Perceptions of Assortment Variety: The Effects of Congruency Between Consumers’ Internal and Retailers’ External Organization,” Journal of Retailing, 2005 (with A. Morales, L. McAlister and S.M. Broniarczyk)
 
“Impact of Perceived Variety on Consumption Quantity,” Journal of Consumer Research, 2004 (with B. Wansink)
 
"Understanding High Stakes Consumer Decisions: The Problem of Mammography Adherence Following False Alarm Test Results,” Marketing Science, 2003 (with M. F. Luce)
 
“Corporate Sponsorship of Philanthropic activities: When Do They Impact Perception of Sponsor Brand?” Journal of Consumer Psychology (2003) (with S. Menon)
 
Coping with Ambivalence: The Effect of Removing a “Fence Sitting” Option on Consumer Attitude and Preference Judgments,” Journal of Consumer Research (2002) (with S. Nowlis and R. Dhar)
 
“The Impact of Private vs. Public Consumption  on Variety Seeking Behavior,” Journal of Consumer Research, (2002) (with R. Ratner)

Teaching & Professional Experience

University of Miami school of Business Administration

• Dean and Professor of Marketing, August 2007 – present.

The Wharton School, University of Pennsylvania 1990-2007

• Vice Dean and Director of the Undergraduate Program, July 2003- July 2006.
• Dorothy Silberberg Professor of Marketing, July 1999-August 2007.
• Professor, July 1995-1999.
• Stephen M. Peck Term Associate Professor, 1990-1995 (tenured July 1992)
• Visiting Assistant Professor, 1988-89

Other Appointments

• Faculty, Psychology Graduate Group, University of Pennsylvania, Philadelphia, PA, 1998-present
• Visiting Academic, University of Sydney, Marketing Department, Faculty of Economics, Sydney, Australia, July-December 1996
• Hakuhodo Visiting Scholar (Kyakuin-kenkyuin) at the University of Tokyo, Faculty of Economics, Tokyo, Japan, June-July 1993.
• Acting Associate Professor, John E. Anderson Graduate School of Management, UCLA, Los Angeles, CA, 1989-90
• Assistant Professor, John E. Anderson Graduate School of Management, UCLA, Los Angeles, CA. 1984-88

Recent Consulting Areas

• Marketing Strategy/Marketing Management, branding strategies, consumer decision making, health care and financial services.

Degrees

• Ph.D. Columbia University, Marketing, 1984
• M.Phil., Columbia University, Marketing, 1984
• M.B.A., Columbia University, Marketing/Statistics, 1982
• B.A., University of Rochester, English Literature, 1974