Research Interests

• Role of perceived price on consumer judgment
• Managing change in global operations
• Online Marketing Strategies
• Innovation in Emerging markets

Selected Publications

“Marketing Research,” (Boston, MA: Houghton Mifflin Company), 2rd Edition, (Co-authored with A. Parasuraman, Dhruv Grewal).

“Retail Success and Key Drivers,” Murali Mantrala and Manfred Krafft (editors), Springer, pp. 13-25(co-authored with Dhruv Grewal, Michael Levy, and Jeanne Munger)

“Integrated Multichannel Communication Strategies: Evaluating the Return on Marketing Objectives – The Case of the 2004 Ford F-150 Launch,” Journal of Interactive Marketing,  (co-authored with Rex Briggs, and Norm Borin)

“A Collaborative Value Creation Model for Strategic Marketing,” Icfai Journal of Marketing Management  (co-authored with M.J.Xavier and Norm Borin)

Teaching & Professional Experience

• Graduate & Under-Graduate Courses
• Executive Education Programs
• Marketing programs for companies around the globe

Degrees

• Ph.D., Virginia Tech
• M.Tech., Industrial and Operations Research, Indian Institute of Technology, Delhi India
• Bachelor of Engineering, University of Madras, India

Specialties

• Marketing Research
• Global Marketing Strategies
• Strategic Marketing
• Pricing Strategies
• Product and Brand Management