Research Interests

• New Product Launch Strategies
• Emotional associations with brands and their role in product success or failure

Selected Publications

Teaching and Professional Experience

• Lecturer, University of Miami
• Assistant Professor, Maharashtra Institute of Technology 's School of Management, Pune, India
• Marketing Executive, Microlineand Aptech Hardcore, Pune, India

Degrees

• Ph.D., University of Pune, India
• M.S., Master of Management Sciences (Marketing), University of Pune, India
• Diploma, Business Management, Shivaji University, India
• Diploma, Industrial Electronics, Board of Technical Education, India