Research Interest

• Cognitive properties of goals, self-regulation, associative learning.

Selected Publications

You can find an updated list of publications and working papers on my personal website. 

Laran, Juliano, "Choosing Your Future: Temporal Distance and the Balance Between Self-Control and Indulgence," Journal of Consumer Research, forthcoming

 Laran, Juliano, "The Influence of Information Processing Goal Pursuit on Post-Decision Affect and Behavioral Intentions," Journal of Personality and Social Psychology , forthcoming

 Fay, Scott and Juliano Laran, "Implications of Expected Changes in the Seller's Price in Name-Your-Own-Price Auctions," Management Science, forthcoming

 Laran, Juliano and Chris Janiszewski (2009), "Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict," Journal of Consumer Research, 35 (April), 967-84.

Cunha, Jr., Marcus and Juliano Laran (2009), "Asymmetries in the Sequential Learning of Brand Associations: Implications for the Early Entrant Advantage," Journal of Consumer Research, 35 (February), 788-99.

Laran, Juliano, Chris Janiszewski, and Marcus Cunha, Jr. (2008), "Context-Dependent Effects of Goal Primes," Journal of Consumer Research, 35 (December), 653-67.

Cunha, Jr., Marcus, Chris Janiszewski, and Juliano Laran (2008), “Protection of Prior Learning in Complex Consumer Learning Environments,” Journal of Consumer Research, 34 (April), 850-64.

Sawyer, Alan, Juliano Laran, and Jun Xu (2008), “The Readability of Marketing Journals: Are Award-Winning Articles Better Written?,” Journal of Marketing, 72 (January), 108-17.

Teaching and Professional Experience

• Assistant Professor, University of Miami
• Instructor, University of Florida
• Partner, Conversation and Culture English Institute

Recent Consulting Areas

• Marketing research, planning, and strategy

Degrees

• Ph.D., University of Florida
• M.Sc., Federal University of Rio Grande do Sul
• B.A., Universidade do Vale do Rio dos Sinos