Faculty and Staff

Juliano Laran
Assistant Professor, Marketing
(305) 284-4671
515 Kosar - Epstein Bldg.
laran@miami.edu
Research Interest
- Cognitive properties of goals, self-regulation, associative learning.
Selected Publications
You can find an updated list of publications and working papers on my personal website.
Laran, Juliano, "Choosing Your Future: Temporal Distance and the Balance Between Self-Control and Indulgence," Journal of Consumer Research, forthcoming
Laran, Juliano, "The Influence of Information Processing Goal Pursuit on Post-Decision Affect and Behavioral Intentions," Journal of Personality and Social Psychology , forthcoming
Fay, Scott and Juliano Laran, "Implications of Expected Changes in the Seller's Price in Name-Your-Own-Price Auctions," Management Science, forthcoming
Laran, Juliano and Chris Janiszewski (2009), "Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict," Journal of Consumer Research, 35 (April), 967-84.
Cunha, Jr., Marcus and Juliano Laran (2009), "Asymmetries in the Sequential Learning of Brand Associations: Implications for the Early Entrant Advantage," Journal of Consumer Research, 35 (February), 788-99.
Laran, Juliano, Chris Janiszewski, and Marcus Cunha, Jr. (2008), "Context-Dependent Effects of Goal Primes," Journal of Consumer Research, 35 (December), 653-67.
Cunha, Jr., Marcus, Chris Janiszewski, and Juliano Laran (2008), “Protection of Prior Learning in Complex Consumer Learning Environments,” Journal of Consumer Research, 34 (April), 850-64.
Sawyer, Alan, Juliano Laran, and Jun Xu (2008), “The Readability of Marketing Journals: Are Award-Winning Articles Better Written?,” Journal of Marketing, 72 (January), 108-17.
Teaching and Professional Experience
- Assistant Professor, University of Miami
- Instructor, University of Florida
- Partner, Conversation and Culture English Institute
Recent Consulting Areas
- Marketing research, planning, and strategy
Degrees
- Ph.D., University of Florida
- M.Sc., Federal University of Rio Grande do Sul
- B.A., Universidade do Vale do Rio dos Sinos
