Consumer response to marketing promotions, consumers’ financial decision-making behavior, advertising and customer service
Survey sampling, eminent domain, effects of retail signage and parking on consumer patronage, and trademark infringement

Selected Publications

“Choices from Sets Including Remembered Brands,” Journal of Consumer Research

“Communicating Price Information through Semantic Cues: The Moderating Effects of Situation and Discount Size,” Journal of Consumer Research

“The Effects of Frequency Information on Consumer Decision Making,” Journal of Consumer Research

Teaching & Professional Experience

Assistant/ Associate Professor of Marketing, University of Miami (January 1988 to present. Teaching assignments have been at the undergraduate, graduate and executive education levels in Consumer Behavior, Marketing Research and Foundations of Marketing. ).
Instructor, University of Florida, (1986 and 1987), Marketing Research.
Teaching Assistant, University Of Florida/Harris
Corporation Executive Education Program (Spring 1983), Marketing Management.