Research Interests

• Behavioral Decision Theory
• Judgment and Decision-making
• Bargaining and Negotiations
• Behavioral/Experimental Economics
• Competitive Marketing Strategy

Selected Publications

“Effect of Response Time on Perceptions of Bargaining Outcomes,” Journal of Consumer Research, (coauthor with Joydeep Srivastava)

Teaching & Professional Experience

• Lecturer, University of Maryland, Robert H. Smith School of Business
• Visiting Faculty, Gujarat University, Ahmedabad, India
• Corporate Associate, Hercules Chemicals Inc., Wilmington, DE
• Independent Consultant, Ahmedabad, India         
• Marketing Manager, GTCL Group of Companies, Ahmedabad, India

Degrees

• Ph.D., University of Maryland
• MBA, University of Delaware
• PGDBM, SLIMS, Ahmedabad
• B.Sc., Gujarat University

Specialties

• Consumer Behavior
• Consumer and Managerial Decision Making
• Marketing Research