Faculty and Staff
A. Parasuraman
James W. McLamore Chair in Marketing, Professor, and Department Chair, Marketing
(305) 284-5743
Kosar Epstein 511
parsu@miami.edu
Research Interests
- Defining, measuring and leveraging service quality
- Role of technology in service delivery
- Strategies for effectively marketing technology-based products and services
Selected Publications
Teaching and Professional Experience
- Teacher of marketing courses at undergraduate, master’s and doctoral levels at various universities
- Leader of executive seminars at major companies
- Speaker at academic and practitioner conferences
Degrees
- D.B.A., Marketing (Quantitative Business Analysis and Statistics minor fields), Indiana University, 1975
- MBA, Indian Institute of Management, Ahmedabad, India, 1972
- B.Tech., Mechanical Engineering, Indian Institute of Technology, Madras, India, 1970
Specialties
- Services marketing
- Service quality measurement and improvement
- Technology’s role in marketing to and serving customers
