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Faculty and Staff

A.  Parasuraman

A. Parasuraman

James W. McLamore Chair in Marketing, Professor, and Department Chair, Marketing

(305) 284-5743
Kosar Epstein 511
parsu@miami.edu


Research Interests

  • Defining, measuring and leveraging service quality
  • Role of technology in service delivery
  • Strategies for effectively marketing technology-based products and services

Selected Publications

Technoready Marketing: How and Why Your Customers Adopt Technology, The Free Press (coauthor with Colby)

Marketing Services: Competing Through Quality, The Free Press (coauthor with Berry)

Delivering Quality Service—Balancing Customer Perceptions and Expectations, The Free Press (coauthor with Zeithaml and Berry)


Teaching and Professional Experience

  • Teacher of marketing courses at undergraduate, master’s and doctoral levels at various universities
  • Leader of executive seminars at major companies
  • Speaker at academic and practitioner conferences

Degrees

  • D.B.A., Marketing (Quantitative Business Analysis and Statistics minor fields), Indiana University, 1975
  • MBA, Indian Institute of Management, Ahmedabad, India, 1972
  • B.Tech., Mechanical Engineering, Indian Institute of Technology, Madras, India, 1970

Specialties

  • Services marketing
  • Service quality measurement and improvement
  • Technology’s role in marketing to and serving customers

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
 
 
TEL: 305-284-4643
FAX: 305-284-6526
 
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641