- Visual Consumption
- Embodied Cognition and Symbolic Consumption
- Charitable Donations and Cause-Related Marketing
Fajardo, Tatiana M. and Jiao Zhang, “When Seeing the Face of Need Does Not Help: The Effect of Self-Construal on Donations to Identifiable Victims,” 2nd round review at Journal of Marketing Research.
Fajardo, Tatiana M., Claudia Townsend, and Juliano Laran, “Where You Say It Matters: Why Packages are a More Believable Source of Product Claims than Advertisements,” under review at Journal of Consumer Research.
Fajardo, Tatiana M. and Claudia Townsend, “The Differential Impact of Donor-Related and Outcome-Related Information on Donation Choice and Amount Decisions,” under review at Journal of Consumer Research
- Ph.D., Marketing, University of Miami, May 2015 (expected)
- BBA, International Finance and Marketing, Economics, University of Miami