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Faculty and Staff

Tatiana  Fajardo

Tatiana Fajardo

PhD Student, Marketing

(305) 284-4170
Aresty 538

Research Interests

  • Visual Consumption
  • Embodied Cognition and Symbolic Consumption
  • Branding
  • Charitable Donations and Cause-Related Marketing

Selected Publications

Fajardo, Tatiana M. and Jiao Zhang, “When Seeing the Face of Need Does Not Help: The Effect of Self-Construal on Donations to Identifiable Victims,” 2nd round review at Journal of Marketing Research.

Fajardo, Tatiana M., Claudia Townsend, and Juliano Laran, Where You Say It Matters: Why Packages are a More Believable Source of Product Claims than Advertisements,” under review at Journal of Consumer Research.

Fajardo, Tatiana M. and Claudia Townsend, “The Differential Impact of Donor-Related and Outcome-Related Information on Donation Choice and Amount Decisions,” under review at Journal of Consumer Research


  • Ph.D., Marketing, University of Miami, May 2015 (expected)
  • BBA, International Finance and Marketing, Economics, University of Miami

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
TEL: 305-284-4643
FAX: 305-284-6526
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641