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Faculty and Staff

Dan  Sarel

Dan Sarel

Associate Professor, Marketing

(305) 284-1772
Kosar Epstein 506

Research Interests

  • Consumer adoption of new technologies, internet marketing, likelihood of confusion surveys, trademark litigation

Selected Publications

"Migrating Customers to New Distribution Channels: The Role of Communication," Journal of Financial Services Marketing (coauthor with Marmorstien)

“Increasing the Persuasiveness of a Service Guarantee: The Role of Service Process Evidence,” Journal of Services Marketing (coauthor with Marmorstein and Lassar)

“Improving the Effectiveness of Banks’ Service Guarantees: The Role of Implementation,” Journal of Financial Services Marketing (coauthor with Marmorstein)

“Managing the Delayed Service Encounter: The Role of Employee Action and Customer Prior Experience,” Journal of Services Marketing (coauthor with Marmorstein)

“The Role of Service Recovery in HMO Satisfaction,” Marketing Health Services (coauthor with Marmorstein)

Teaching and Professional Experience

  • Marketing consultant with leading national and multinational corporations, including Mitsubishi, Citicorp, Hilton Hotels, First Union, Saatchi and Saatchi, BBDO, RCCL, Crystal Cruises, Miami Children’s Hospital, Holland and Knight and others


  • D.B.A., Harvard University
  • MBA, Hebrew University
  • B.A., Hebrew University


  • Services marketing
  • Bank marketing
  • Internet marketing
  • Trademark litigation

    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
TEL: 305-284-4643
FAX: 305-284-6526
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641