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Faculty and Staff

Claudia Townsend

Claudia Townsend

Assistant Professor, Marketing

(305) 284-1804
Kosar Epstein 517
ctownsend@bus.miami.edu


Research Interests

  • Judgment and decision making
  • Behavioral decision theory
  • Aesthetics and product design in choice
  • Self concept and consumer choice

Selected Publications

Kahn, Barbara E., Evan Weingarten, Claudia Townsend (2013) “Assortment Variety” Too Much of a Good Thing?” Review of Marketing Research, ed. Naresh K. Malhotra, 10.

Townsend, Claudia and Wendy Liu, (2012) “Is Planning Good for You? The Differential Impact of Planning on Self Regulation,” Journal of Consumer Research, Forthcoming December.

Townsend, Claudia and Sanjay Sood, (2012) “Self-Affirmation Through the Choice of Highly Aesthetic Products,” Journal of Consumer Research, 39, 2(August), 415-428.

Townsend, Claudia and Suzanne B. Shu (2010), “When and how aesthetics influences financial decisions,” Journal of Consumer Psychology, 20(4), 452-458.


Teaching and Professional Experience

  • Assistant Professor, University of Miami
  • Instructor, UCLA Anderson International Pre-Orientation
  • Senior Project Manager, Analytics Manager, BuzzBack Market Research
  • Associate Analyst, National Economic Research Associates (NERA)

Degrees

  • Ph.D., University of California, Los Angeles, 2010
  • B.A., Brown University, 2000

Specialties

  • Marketing Research
  • Consumer Behavior
    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
 
 
TEL: 305-284-4643
FAX: 305-284-6526
 
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641