Research Interests

• Factors contributing to inconsistencies between prediction/choice and consumption experience
• Consumer choice involving multi-attribute options
• Impact of affect and need-for-justification on consumers’ choices
• Factors influencing consumers’ risk preference and intertemporal preferences

Selected Publications

“The Majority Rule in Individual Decision Making,” Organizational Behavior and Human Decision Processes, (coauthor with Hsee and Xiao)

“Testing Prospect Theory Using Probability Tradeoff Consistency,” Journal of Risk and Uncertainty, (coauthor with Wu and Abdellaoui)

“Distinction Bias: Misprediction and Mischoice due to Joint Evaluation,” Journal of Personality and Social Psychology, (coauthor with Hsee)

“Medium Maximization,” Journal of Consumer Research, (coauthor with Hsee, Yu, and Zhang)

“Lay Rationalism in Decision Making,” Journal of Behavioral Decision Making, (coauthor with Hsee, Yu, and Xi)

Teaching & Professional Experience

• Assistant Professor, Department of Marketing, University of Miami
• Teaching assistant, University of Chicago, 2001-2006
• Research assistant, China Europe International Business School (CEIBS), 1999-2000

Degrees

• Ph.D, University of Chicago
• M.A., Shanghai Jiaotong University
• B.E., Shanghai Jiaotong University

Specialties

• Behavioral Decision Theory
• Risk Preference and Risk Perception
• Multi-attribute Choice Model