Research Interests

• Consumer decision making processes
• Risk preference and inter-temporal choices
• Influence of regulatory focus on consumer decision making
• Cross-cultural differences in decision making process

Selected Publications

“Biases in Predicting Preferences for the Whole from Product Fragments,” Journal of Consumer Psychology (co-authored with Meyer)

“The Rationality of Consumer Decisions to Adopt and Utilize Product-Attribute Enhancements: Why Are We Lured by Product Features We Never Use?” in Rami Zwick and Amnon Rapoport (eds.), Experimental Business Research, Vol. III: Marketing, Accounting, and Cognitive Perspectives, Dordrecht, The Netherlands: Springer, 1-34 (co-authored with Meyer and Han)

Teaching & Professional Experience

• Assistant Professor, Department of Marketing, University of Miami
• Teaching assistant, University of Pennsylvania

Degrees

• Ph.D., University of Pennsylvania-Wharton
• M.A., University of Connecticut
• B.A., Beijing Foreign Studies University

Specialties

• Consumer Psychology
• Marketing Strategy
• New Product