Concentration in Marketing
Marketing is the process through which organizations develop and distribute products and services that satisfy the needs of customers. Rapidly increasing global competition, emergence of new markets, and technological advancements make today’s marketplace a highly dynamic and challenging environment for companies. Effective marketing is crucial for organizations to survive and prosper.
Four courses are required for a Marketing concentration:
MKT 641 Marketing Research (required)
And three courses from the following:
MKT 644 Services Marketing
MKT 645 International Marketing
MKT 646 Consumer Behavior
MKT 647 Advertising and Communication Management
MKT 648 New Product Development
MKT 649 Strategic Brand Marketing
"The University of Miami MBA program offers its students a unique opportunity to acquire knowledge both inside and outside of the classroom. The wide variety of challenging courses and accessible faculty prepares students for the constantly evolving business world."