Marketing

Marketing is the process through which organizations develop and distribute products and services that satisfy the needs of customers.  Rapidly increasing global competition, emergence of new markets, and technological advancements make today’s marketplace a highly dynamic and challenging environment for companies.  Effective marketing is crucial for organizations to survive and prosper. 

Four courses are required for a Marketing concentration:

MKT 641 Marketing Research (required)

And three courses from the following:

MKT 644          Services Marketing

MKT 645          International Marketing

MKT 646          Consumer Behavior

MKT 647          Advertising and Communication Management

MKT 648          New Product Development

MKT 649          Strategic Brand Marketing

"The University of Miami MBA program offers its students a unique opportunity to acquire knowledge both inside and outside of the classroom. The wide variety of challenging courses and accessible faculty prepares students for the constantly evolving business world."
--Suzanne Levin