Arun Sharma Offers Insight for Marketers

Arun Sharma, chair of the marketing department and vice dean for strategic initiatives at the School of Business offers insight for marketers in a new video. Sharma discusses the key differences between marketing and integrated marketing communications. He also touches on what makes a good consumer insight and what can companies do to identify them better, faster, and more efficiently, and talks about the differences between marketing practices in different countries. Sharma’s talk ends with advice for those entering the field of marketing today.

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