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Finance Professor Presents at Prestigious Marketing & Innovation Symposium

Milica Mormann, research assistant professor of finance, delivered a presentation at the 2014 Marketing & Innovation Symposium held on May 27-28 at the Erasmus Center for Marketing & Innovation in Rotterdam, Netherlands. Discussion topics at the symposium included novel marketing approaches and methodologies, generation of innovations, and others. Mormann presented work on “How Consumers See Packaging and What This Means at the Point of Purchase: Insights from Eye-Tracking and Computational Neuroscience of Vision” in a session on Marketing & Neuroscience, which was identified as one of the hot topics for the future of business. Other key areas for business discussed at the symposium included big data, new media, sustainability, social responsibility, and emerging markets.

This invitation-only symposium brought together leading professors, practitioners, and policymakers from around the world, including Jagdish Sheth (Goizueta Business School, Emory University), Glen Urban (Chair of the MIT Center for Digital Business), Eric Bradlow (Vice Dean of the Wharton School of Business), Russell Winer (NYU Stern School of Business), Donald Rust (University of Maryland), Paul Polman (CEO of Unilever), Jean-Francois Van Boxmeer (CEO of Heineken), Frans Muller (CEO of Delhaize), Nirmalya Kumar (Head of Strategy of Tata Group), Yves Leterme (former prime minister of Belgium), and Jan Peter Balkenende (former prime minister of the Netherlands).

The symposium was the inaugural edition of a bi-annual symposium series organized jointly by the American Marketing Association and the European Marketing Academy. The next edition of the conference will be held at the Wharton School at the University of Pennsylvania in 2016. For more information on the symposium, visit http://www.erim.eur.nl/research/centres/marketing-of-innovation/2014-marketing-innovation-symposium/

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