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Article by Finance Professor Among Most Cited by Journal of Consumer Psychology

An article coauthored by Milica Mormann, research assistant professor of finance, has been ranked 12th among the top 20 most cited articles in the Journal of Consumer Psychology.  The article, “Branding the brain: A critical review and outlook,” provides an overview of current and previous research on the application of neuroscience to marketing, and identifies critical issues of past research and discuss how to address those issues in future research.

The Journal of Consumer Psychology publishes research articles that contribute both theoretically and empirically to the understanding of the psychology of consumer behavior, and has been ranked #13 among all business journals by Journal-Ranking.com

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