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Marketing Professor Delivers Special Session Presentation at 2nd Conference on Sustainable Urban Mobility

   

A. Parasuraman, professor, department chair, and holder of the James W. McLamore Chair in Marketing, delivered a special session presentation at the 2nd Conference on Sustainable Urban Mobility, which was held May 5 & 6, 2014 at the University of Thessaly in Greece. The presentation, entitled "A Framework for Understanding, Evaluating and Improving Service Quality: Implications for Managing Transit Systems," was part of the conference's Scientific Seminar on Behavioural Factors in Public Transport.

The conference, which was sponsored by multiple technical organizations under the auspices of the European Union, focused on such topics as public transport planning and modeling, transit quality of service, social media and public transport, and public transport management and crowdsourcing.

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