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Marketing Professor Presents at Leading Marketing Conferences in Europe


A. “Parsu” Parasuraman, holder of the James W. McLamore Chair in Marketing, professor and department chair of marketing, delivered a keynote address titled “Service Excellence: Conventional Beliefs vs. Research-Based Insights”  at the 2nd International Hospitality & Tourism Conference, held September 2 – 4 in Penang, Malaysia.  

Universiti Teknologi MARA (UiTM), the largest public university in Malaysia, hosted the conference, and this year’s theme focused on “Theory & Practice in Hospitality and Tourism Research”.  The conference included a broad range of topics related to education, industry and research in hospitality and tourism.

Parasuraman was also reappointed to a two-year term as a Distinguished Visiting Professor at UiTM in the Faculty of Hotel & Tourism Management.

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