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Marketing Professor Named “Highly Cited Researcher” by Thomson Reuters

  

A. “Parsu” Parasuraman, holder of the James W. McLamore Chair in Marketing, professor and department chair of marketing, has been named among a select group of “Highly Cited Researcher” for 2014 by Thomson Reuters. Over three thousand researchers earned the distinction by writing the greatest numbers of reports officially — ranking among the top 1% most cited for their subject field and year of publication, earning them the “mark of exceptional impact.”

To identify the influential researchers, the organization focused on contemporary research achievement, based on articles and reviews in science and social sciences journals indexed in the Web of Science Core Collection during the 11-year period 2002-2012. Second, rather than using total citations as a measure of influence or ‘impact,’ only Highly Cited Papers were considered. Highly Cited Papers are defined as those that rank in the top 1% by citations for field and year indexed in the Web of Science, which is generally but not always year of publication. This percentile-based selection method removes the citation disadvantage of recently published papers relative to older ones, since papers are weighed against others in the same annual cohort.

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