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Marketing Professor Speaks on Service Quality at International Conference on Quality Engineering & Management


A. “Parsu” Parasuraman, professor, department chair and James W. McLamore Chair in Marketing, delivered a keynote address at the first International Conference on Quality Engineering & Management, hosted by the University of Minho, Guimarães on September 15.  Parasuraman, a distinguished authority on services marketing and internationally recognized expert in service quality, spoke about “Designing Superior Services by Capitalizing on the Convergence of Service Quality, Productivity and Innovation,” the name of his address.

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