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Marketing Professor Presents at Leading Marketing Conferences in Europe


A. “Parsu” Parasuraman, holder of the James W. McLamore Chair in Marketing, professor and department chair of marketing, delivered a series of keynote and plenary session presentations at leading marketing events and Universities throughout Europe.

In May, Parasuraman conducted a plenary session presentation entitled “Importance and Potential Impact of Doing Programmatic Research: The Case of the ‘PZB’ Service Quality Research Stream” at Aston Business School’s Marketing Research Camp in Birmingham, United Kingdom.  Now in its second year, the Camp brings together world-leading researchers to generate insightful discussions and identify promising research directions.

Parasuraman also conducted a plenary session presentation at the 13th International Research Symposium on Service Excellence in Management (QUIS13) on June 11 in Karlstad, Sweden. QUIS is considered to be the world’s leading biannual symposium on service research and brings together the best interdisciplinary academic research and management practice.

Also, in commemoration of the 10th anniversary of the University of Olbia, Parasuraman delivered a keynote address entitled “Achieving Excellence through Superior Service and Technology” in Sardinia, Italy. 

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