Welcome to the University of Miami School of Business

Accessibility Navigation:

masthead

Marketing Professor Featured in Middle East Quality Conference

A. “Parsu” Parasuraman, a professor of marketing and holder of the James W. McLamore Chair in Marketing, delivered a keynote address on “Fallacies and Facts about Delivering Superior Service Quality” at the Fourth Saudi National Quality Conference on Feb. 4, 2013.

The conference, held at the University of Ha’il in Saudi Arabia in association with the Saudi Standards, Metrology and Quality Organization, was focused on the theme of “Quality is the strategic imperative for the Kingdom of Saudi Arabia.” The conference also featured executives, scholars, and quality assurance experts from around the world.


    School of Business Administration
    P.O. Box 248027, Coral Gables, Florida 33124-6520
 
 
TEL: 305-284-4643
FAX: 305-284-6526
 
GRADUATE: 305-284-2510
UNDERGRADUATE: 305-284-4641