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Marketing Professor Featured in Middle East Quality Conference

A. “Parsu” Parasuraman, a professor of marketing and holder of the James W. McLamore Chair in Marketing, delivered a keynote address on “Fallacies and Facts about Delivering Superior Service Quality” at the Fourth Saudi National Quality Conference on Feb. 4, 2013.

The conference, held at the University of Ha’il in Saudi Arabia in association with the Saudi Standards, Metrology and Quality Organization, was focused on the theme of “Quality is the strategic imperative for the Kingdom of Saudi Arabia.” The conference also featured executives, scholars, and quality assurance experts from around the world.

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