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Marketing Professor Appointed as Patrick J. Cesarano Scholar


Michael Tsiros, professor of marketing, has been appointed as a Patrick J. Cesarano Scholar at the School of Business. The appointment is made in recognition of Tsiros' consistent and outstanding scholarly contributions over the years. His research areas of interest have included the role of customer satisfaction and regret in decision-making, post-purchase valuation and behavior, behavioral decision theory, social and cognitive psychology aspects of marketing, and stages of the consumer decision-making process.

Tsiros most recently served as a committee member for the 2014 Frontiers in Service Conference, and is co-author of the most downloaded article published in the Journal of Retailing.

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