2018 Business Plan Competition Judging Criteria

PART I. Written Business Plan Evaluation
(completed PRIOR to the Semi-Finals and Finals rounds)
(Using this rating system: 5 = excellent, 4 = very good, 3 = good, 2 = fair, 1 = poor) Score based on 1 (lowest) to 5 (highest)

  1. Market Opportunity/ Value proposition:
    Have they adequately described the market and economic opportunity? (Clear description of the size ($), growth potential and composition of the market) Have they clearly stated their value proposition? Is it a viable model? (Clear and convincing description of how the new product/service addresses the customer need and benefits are quantified)

  2. Competitive Strategy:
    Has the team analyzed its competitive space? (Who is doing similar things in their market?) Does the summary clearly identify the company’s initial competitive advantage or differentiator? Does the team have an adequate strategy for defending their market position?

  3. Marketing & Operations:
    Is it clear how the company will reach its initial customer? Does the summary clearly identify a sales strategy? Is the distribution plan clearly defined and reasonable? Does the team have a plan for production, operating complexity and resources required? Did the team discuss company organization and its management team?

  4. Financials:
    Are the financials consistent with the overall plan? Are the assumptions realistic? Are contingencies addressed? Does the plan describe the funding/resources required to execute the plan? Are the financials complete.

    Requirements:

    • Income Statements 5 years (first year by quarter)
    • Balance Sheet 5 years
    • Cash Flow Statement or Sources and Uses of Funds 5 years (first year by quarter).
  5. Grammar, Syntax
    Is the business plan easy to read, well-structured and free of grammatical, spelling and syntax errors?

  6. Funding Requirements.

    • Sources and Uses of Funds
    • Valuation and Offer
    • Exit Strategy 
Total Points: 30
Strengths of the Written Business Plan
Areas for Improvement


PART II. Oral Presentation & Business Viability Feedback Form
(Using this rating system: 5 = excellent, 4 = very good, 3 = good, 2 = fair, 1 = poor)

  1. Market Opportunity/ Value proposition:
    Have they adequately described the market and economic opportunity? (Clear description of the size ($), growth potential and composition of the market) Have they clearly stated their value proposition? Is it a viable model? (Clear and convincing description of how the new product/service addresses the customer need and benefits are quantified)

  2. Competitive Strategy:
    Has the team analyzed its competitive space? (Who is doing similar things in their market?) Does the summary clearly identify the company’s initial competitive advantage or differentiator? Does the team have an adequate strategy for defending their market position?

  3. Marketing & Operations:
    Is it clear how the company will reach its initial customer? Does the summary clearly identify a sales strategy? Is the distribution plan clearly defined and reasonable? Does the team have a plan for production, operating complexity and resources required?

  4. Financial Understanding
    What’s the revenue/business model. This team has a solid understanding of the financial requirements of the business.

  5. Presentation – Structure & Delivery
    The team presented their venture in a logical, persuasive manner, and answered questions well. Spoke clearly, Enthusiastic, passionate about the idea, full of energy.

  6. Investment Potential – This will be considered in case of a tie.
    The business represents a real investment opportunity in which you would consider investing. 

Strengths of Presentation
Areas for Potential Improvement

Total Points: 30

Final Score will be the average of the two parts.

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