Monica Wood

Vice President, Global Consumer and Member Insights, Herbalife

Monica Wood is currently the vice president, global consumer and member insights for Herbalife.  She is responsible for building the insights function from the ground up, creating best in class practices globally and is responsible for all business analytics and insights work conducted within the company.

Wood has advised many Fortune 100 elite corporations during her extensive career, and has earned recognition as one of the leaders in the field for her work with some of the world’s best known brands. Her work has earned her professional awards for excellence, most notably the Advertising Research Foundation’s prestigious David Ogilvy Award in 2017. She is also been recognized by the Direct Marketing News where she was awarded “Woman to Watch” in Marketing in 2017.  She is a frequent speaker including most recently at the Direct Selling Association where she was a speaker for both the annual meeting in 2016 and 2017 and at the 2017 Nicolas Hall Over the Counter Conference.

Prior to joining Herbalife, Wood was president of the Market Research Council and also the president of Monica Wood and Associates where she partnered with leading pharmaceutical and CPG clients to develop outstanding solutions and actionable, marketing insights.

Prior, Wood was vice president head of global marketing services at Novartis Pharmaceutical Company. She was responsible for all global interactive marketing activity, media spending analytics, syndicated and custom market research for Novartis Consumer Health.
 
Prior to joining Novartis, Wood was vice president, consumer insights and strategy planning at ToysRUS. In that role, she created the insights and strategy group and had full global responsibility for insight and strategy work for ToysRUS and BabiesRUS.
 
Prior to ToysRUS, Wood was EVP of Edelman Public Relations. There she founded Strategy One, the firm’s strategy and insights department. Among her other accomplishments, she lead the development of one of the first 360 media tracking systems.
 
Before that, Wood was with Wyeth, where she was vice president, market research for Consumer Health. Wood led the research function for such well-known Wyeth brands as Advil, Robitussin, and Chapstick. Amongst her accomplishments, Wood created global standards, processes and best practices for new product development, copy testing and tracking. Through her leadership and insight work, Advil was repositioned from a "body pain brand" to an "every day pain" solution, resulting in a significant growth in revenue. She also helped develop and launch Advil liquid gels.

Wood rose to director of market research at the Campbell Soup Company. There, she worked on driving brand strategy on such well-known brands as Campbell Soup, Prego Spaghetti Sauce, V8, Pepperidge Farm, and Godiva Chocolates. Monica’s work for Campbell Soup was documented in Malcolm Gladwell's 2009 book, "What the Dog Saw." In his New York Times bestseller, Gladwell documents Monica’s work driving the reinvention of the spaghetti sauce category.


Monica’s reputation for providing transformative marketing innovations has earned her leadership spots in many of the industry’s professional associations. She is currently on the Ad Council Research Board, and has been on the board of other organizations including ARF David Ogilvy Award Board, Reach out and Read, and the Market Research Council. She has been vice president of the South Florida American Marketing Council as well as president elect.
 
Wood went to University of Miami receiving her MBA magna cum laude in marketing and University of Florida, magna cum laude.

Back to top