Gerasimos  Lianos

Gerasimos Lianos

Lecturer, Economics

Featured Publications

  • (2016) Customer Acquisition and Customer Retention in a Monopolistically Competitive Industry, (with Igor Sloev). Chapter in: Let’s Get Engaged! Crossing the Threshold of Marketing’s Engagement Area - Proceedings of the 2014 Academy of Marketing Science Annual Conference, Eds. M. Obal, N. Krey, and C. Burshardt, Academy of Marketing Science - Springer.

    (2016) Customer Acquisition and Customer Retention in a Competitive Industry, (with Igor Sloev). Chapter in: Rediscovering the Essentiality of Marketing - Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress, Eds. L. Petruzzellis and R. S. Winer, Academy of Marketing Science – Springer. •

    (2016) Customer Acquisition and Customer in a Competitive Industry: Chapter in: Papers and Proceedings, American Marketing Association, 2015 Marketing Educators’ Conference. •

    (2016) An Infinite-Horizon Differential Game of Optimal CLV-Based Strategies with NonAtomic Firms, (with Igor Sloev). Chapter in: Recent Advances in Game Theory and Applications, Dynamic Game Theory Society European Meeting on Game Theory St. Petersburg and Network Games and Management, Petrozavodsk, Russia, Eds. C. Petrosyan and V. Mazalov, Springer International Publishing - Switzerland.

Teaching and Professional Experience

  • Lecturer, Economics, University of Miami School of Business Administration, 2015 - Present
  • Associate Professor, Finance, Southwestern University of Finance and Economics (Chengdu, China), 2012 - 2015
  • Lecturer, Finance, Southwestern University of Finance and Economics (Chengdu, China), 2009 - 2011
  • Independent Researcher, Carlos III University (Madrid, Spain), 2009 - 2011
  • Accounts Officer, School of Nursing Officers, General Administration of National Defense (Athens, Greece), 2002 - 2003
  • Accounts Officer, 4th Unit of Aerial Supervision and Control, General Air Force Administration (Pelion, Greece), 2001 - 2002

Degrees

  • Ph.D., Economics, Carlos III University (Madrid, Spain), 2011
  • M.Sc., Economics, London School of Economics and Political Science, 2000
  • M.Sc., Economics, Athens University of Economics and Business (Athens, Greece), 1997
  • B.Sc., Economics, Athens University of Economics and Business (Athens, Greece), 1994
Gerasimos  Lianos

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