Alejandro  Ruelas-Gossi

Alejandro Ruelas-Gossi

Lecturer, Management

Research Interests

Strategy and innovation; disruptive ideas in management; globalization of the business enterprise; evolution and patterns of the “multilatinas”; and economic development for emerging economies

Featured Publications

  • Professor Ruelas-Gossi has written several articles for Harvard Business School Publishing with a worldwide impact, which have been cited extensively and reprinted in several languages.His article “The Big T Paradigm” was selected as the one with the greatest impact on HBR in Latin America in 5 years. The Financial Times has also singled out and published his work in the specialized section: MASTERING SERIES. Expansion Magazine (a subsidiary of TIME), in its December 2005 edition, featured Professor Ruelas-Gossi’s work together with Porter’s, Drucker’s, Prahalad’s, Hamel’s and Christensen’s contributions as the most influential in the field of business strategy. And in 2007, his November 2006 article, “Strategy Orchestration,” was selected as the most recommended article in Harvard Business Review Latin America. His concept of Strategic Orchestration has been the cover article at Harvard Business Review AL, Nov 2006, and at London Business School -Business Strategy Review, Spring 2011, and it has been considered in both recent books and articles as an essential part of the new taxonomy of the field of strategy.

    Invited among the world specialists in strategy and innovation at from the Harvard Business Review. publishes his contributions on strategy and innovation trending topics.

    Frequent contributor on CNN on the topics of strategy and innovation.

Teaching and Professional Experience

  • Consultant and speaker for several of the Fortune 500, including Sony, Motorola, Microsoft, Bristol-Myers, IBM, Philips, Caterpillar, Cemex, Baxter, Ernst & Young, Aon, Techint, AT&T, and Abbott
  • Senior Executive, Cemex and John Deere
  • Founding Managing Director, Think Tank Orkestra (named for his concept of orchestration), The Basque Institute of Competitiveness
  • Visiting Professor, IESE Business School (Barcelona, Spain)
  • Visiting Professor, University of Navarra (Pamplona, Spain)
  • International Professor, Catholic University of Chile
  • International Professor, IPADE Business School (Mexico City, Mexico)
  • Visiting Research Professor, focusing on the evolution and patterns of "Multilatinas", NYU Center for the Globalization of Education and Management


  • Ph.D., Strategy, University of North Carolina-Chapel Hill
  • M.S., Management of Technology, Massachusetts Institute of Technology (MIT)
  • B.S., Industrial Engineering and Systems Dynamics , Monterrey Tech

Honors and Awards

  • Lifetime Achievement Award for research in disruptive ideas for Management, Research Centre for Corporate Excellence & Innovation, Barcelona Tech, Polytechnic University (Catalonia, Spain)
  • Excellence in Teaching Award, University of Miami School of Business Administration, 2015, 2017
  • Worldwide Recognition, Best Seminar (highest evaluations), Theory of Strategic Orchestration, YPO 2011
  • Best Professor Award, Universidad Adolfo Ibáñez Business School, 2009
Alejandro  Ruelas-Gossi


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