Ted  Bolton

Ted Bolton

Lecturer, Marketing

Research Interests

Media audience metrics; new media technologies; and media product development

Featured Publications

  • “Perceptual Factors That Influence the Adoption of Internet Technology,” Journal of Broadcasting.

    “Media Use and the Life Span: Notes on Theory and Method," coauthored with John Dimmick and Thomas McCain, American Behavior Scientist.

    “A Lesson in Interactive Television Programming,” Journal of Library Automation.

Teaching and Professional Experience

  • Lecturer, Marketing, University of Miami School of Business Administration
  • President, Bolton Research Corporation
  • Partner, Liberty Broadcasting
  • Lecturer, St. Josephs University
  • Lecturer, Temple University
  • Assistant Professor, University of Massachusetts

Specialties

  • New product development and ratings projections
  • Digital media trends and marketing implications
  • Creative advertising in a digital world

Degrees

  • Ph.D., Ohio State University
  • M.S., Temple University
  • B.A., Ohio Wesleyan University
Ted  Bolton

Contact

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