Trinidad  Callava

Trinidad Callava

Lecturer, Marketing

Research Interests

Luxury brand strategy; creating and sustaining the relevance of luxury brands; marketing business history; and factors that influence the longevity of brands

Teaching and Professional Experience

  • Principal, TakeAStep Foundation, 2015 - Present
  • Lecturer, Marketing, University of Miami School of Business, Jan 2010 - Present
  • Lecturer, Management Science, University of Miami School of Business, August 2008 - December 2009
  • Lecturer, University of Miami School of Business, Management Science Department, August 2008 - December 2009
  • Account Manager, Eli Lilly & Company, Pharmaceutical Division, 1989 - July 2001
  • Assistant Director, Strategy & Planning, Burger King Corporation, 1984-1988

Specialties

  • Marketing strategy
  • Luxury brands
  • Brand narrative, image and identity
  • International marketing

Degrees

  • Ph.D., Capella University, 2007
  • MBA, Marketing, Nova Southeastern University, 1995
  • M.S., Management Science, University of Miami, 1984
  • B.A., Mathematics, University of Miami, 1980

Honors and Awards

  • President’s Council, inducted in 1992
  • Director’s Council, 1994, 1996, 1997
  • Negotiator of the Year, 1998, 2000
  • Strategic Account Management Award, 1995
Trinidad  Callava

Contact

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