Joseph  Johnson

Joseph Johnson

Associate Professor, Marketing

Research Interests

Marketing and big data analytics; marketing-Finance Interface; text analytics; health care analytics; new product development; and branding

Featured Publications

  • “Identifying High Value Customers: A Neural Network Application,” (with Edward Ip) in “Neural Networks in Business: Techniques and Applications,”Kate Smith and Jatinder Gupta (editors)., 2002, Idea Group Publishing, Hershey, PA 17033. 

    “Measuring Brand Sentiment Using Emojis” with Sharat Dwibhasi and Goutam Chakraborty SAS Users Global Conference, April 2016. 

    “To Whom, When, and How Much to Discount? A Constrained Optimization of Customized Temporal Discounts,” (with Gerard Tellis and Edward Ip), Journal of Retailing, 89 (4), 2013, 361- 373.  

    “Persistence and Learning: Success Factors of Taiwanese Firms in International Markets,” (with Eden Yin and Hueiting Tsai), Journal of International Marketing, Vol.17, No. 3, (Sep. 2009), pp.39-54.  

    “Beyond Conjoint: Advances in Preference Measurement,” (with Oded Netzer, Olivier Toubia, Eric T. Bradlow, Ely Dahan, Theodoros Evgeniou, Fred M. Feinberg, Eleanor M. Feit, Sam K. Hui, John C. Liechty, James B. Orlin, and Vithala R. Rao), Marketing Letters. 2008, vol. 19, issue 3, pages 337-35.

    “Drivers of Success of Market Entry into Emerging Markets: The Case of China and India,” (with Gerard J. Tellis), Journal of Marketing, Vol. 72 (May 2008), pp.1-13.

    “The Value of Quality,” (with Gerard J. Tellis), Marketing Science, Vol. 26. No. 6, Nov-Dec 2007, pp. 758-773.

    “Beyond Tax-Loss Harvesting: Maximizing Effective Returns by Accelerated Recognition of Long- term Gains,” (with Howard Marmorstein, John M. Charnes, and Dan Sarel), Journal of Taxation of Investments, Vol. 25, 1, Fall, 2007, pp 77-89(13). 

    “Tax Loss Harvesting In Quarter 1?”(with Howard Marmorstein, John M. Charnes, and Dan Sarel), Journal of Taxation of Investments, 2006 (Winter).  

    “Statistical Measures For the QR Algorithm,” (with Robert E. Kalaba and H. Natsuyama), Journal of Optimization Theory and Applications, Vol.127, No.3, Dec.2005. 

    “Blowing Bubbles: Heuristics and Biases in the Run-up of Stock Prices,” (with Gerard J. Tellis), Journal of the Academy of Marketing Science, Vol. 33, No.4, Fall, 2005. 

    “Losers, Winners and Biased Trades (with Gerard Tellis and Deborah Macinnis), Journal of Consumer Research. Vol. 32, No. 2, Sep, 2005.  

    “Interactive Profiler: An Online Data Visualizing Application for Educational and Marketing Databases,” (with Edward H. Ip and Philip Leung), Journal of Education and Behavioral Statistics, Vol.29, No.2, Summer, 2004. 

    “Statistical Measures for the Alpha-Q Algorithm,” (with Robert E. Kalaba) Journal of Optimization Theory and Applications, Vol. 117, No.3, June, 2003. 

Teaching and Professional Experience

  • Associate Professor, Marketing, University of Miami School of Business Administration, 2001 - Present
  • Lecturer, University of Southern California, 2000
  • Senior Executive, Toyota Division, SSB, Muscat, 1995 - 1996
  • Deputy Manager, International Trade Division, Tata Iron & Steel Co, 1990 - 1995
  • Summer Intern, Banque National De Paris, 1989
  • Assistant Manager, Automotive and Lube Oils, Hindustan Petroleum, 1985 - 1988

Specialties

  • Marketing analytics
  • New product development
  • Strategic brand management
  • Marketing strategy

Degrees

  • Ph.D., Marketing, University of Southern California, 2001
  • MBA, Marketing, Finance, Indian Institute of Management, 1990
  • B.ChE., Jadavpur University, 1985

Honors and Awards

  • Best Conference Paper: World Congress of Endourology, 2014
  • Provost Research Award, University of Miami, 2012
  • CIBER Research Support, University of Miami School of Business Administration, 2011
  • General Research Support, University of Miami School of Business Administration, 2003, 2006, 2010, 2011
  • James W. McLamore Research award, University of Miami School of Business Administration, 2002, 2005, 2006, 2007, 2010
  • Winner, Best Paper Award, Journal of Marketing, 2009
  • Marketing Science Institute Research Grant, 2008
Joseph  Johnson

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