Vamsi K. Kanuri

Vamsi K. Kanuri

Assistant Professor, Marketing

Research Interests

Building marketing decision models; digital and multi-channel marketing strategies; and business model innovations within marketing and sales functions

Featured Publications

  • “Optimizing a Menu of Multi-format Subscription Plans for Ad-Supported Media Platforms,” (2017Journal of Marketing (with Murali Mantrala and Esther Thorson)

    “A Meta-Analysis of Marketing Communication Carryover Effects,” (ForthcomingJournal of Marketing Research (with Christine Köhler, Murali K. Mantrala and Sönke Albers) 

    “How Does CEO Tenure Matter? The Mediating Role of Firm-Employee and Firm-Customer Relationships,” (2014) Strategic Management Journal (with Xueming Luo and Michelle Andrews)

Teaching and Professional Experience

  • Assistant Professor, Marketing, University of Miami Business School, 2015 - Present
  • Reynolds Journalism Institute Research Fellow, University of Missouri School of Journalism, 2013 - 2015
  • Software Engineer, Infosys Technologies Limited, 2006 - 2008

Specialties

  • Content timing and targeting strategies on social media
  • B2B sales strategies
  • Marketing strategies for platform firms
  • Marketing resource allocation with an emphasis on customer acquisition and retention

Degrees

  • Ph.D., Marketing, University of Missouri Robert J. Trulaske Sr. College of Business, 2015
  • MBA, Marketing, University of Missouri Robert J. Trulaske Sr. College of Business, 2011
  • B.Tech., Computer Science, Jawaharlal Nehru Technological University (Andhra Pradesh, India), 2006
Vamsi K. Kanuri

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