Juliano  Laran

Juliano Laran

Professor, Marketing

Research Interests

Consumer goal pursuit; self-control; associative learning; busyness; stress; and creativity

Featured Publications

  • Laran, Juliano and Eva Buechel (2017) "Mental Resources Increase Preference for Dissimilar Experiences," Journal of the Association for Consumer Research, 2 (April), forthcoming.

    VanBergen, Noah and Juliano Laran (2016) "Loss of Control and Self-Regulation: The Role of Childhood Lessons," Journal of Consumer Research, 43 (December), 534-48.

    Durante, Kristina and Juliano Laran (2016), "The Effect of Stress on Consumer Saving and Spending," Journal of Marketing Research, 53 (October), 814-28.

    Laran, Juliano, Chris Janiszewski, and Anthony Salerno (2016), "Exploring the Differences between Conscious and Unconscious Goal Pursuit," Journal of Marketing Research, 53 (June), 442-58.

    Laran, Juliano (2016), "Consumer Goal Pursuit," Current Opinion in Psychology, 10 (August), 22-26.

    Wilcox, Keith, Juliano Laran, Andrew Stephen, and Peter Zubcsek (2016), "How Being Busy Can Increase Motivation and Reduce Task Completion Time," Journal of Personality and Social Psychology, 110 (March), 371-84. 

    Salerno, Anthony, Juliano Laran, and Chris Janiszewski (2015), "Pride and Regulatory Behavior: The Influence of Appraisal Information and Self-Regulatory Goals," Journal of Consumer Research, 42 (October), 499-514.

    Salerno, Anthony, Juliano Laran, and Chris Janiszewski (2014), "Hedonic Eating Goals and Emotion: When Sadness Decreases the Desire to Indulge," Journal of Consumer Research, 41 (June), 135-51. 

    Laran, Juliano and Michael Tsiros (2013), "An Investigation of the Effectiveness of Uncertainty in Marketing Promotions Involving Free Gifts," Journal of Marketing, 77 (March), 112-23. 

    Laran, Juliano and Anthony Salerno (2013), "Life History Strategy, Food Choice, and Caloric Consumption," Psychological Science, 24 (February), 167-73.

    Laran, Juliano, Amy Dalton, and Eduardo Andrade (2011), "Why Consumers Rebel Against Slogans," Harvard Business Review, November, 34.

    Laran, Juliano and Keith Wilcox (2011), "Choice, Rejection, and Elaboration on Preference-Inconsistent Alternatives," Journal of Consumer Research, 38 (August), 229-41.

    Laran, Juliano, Amy Dalton, and Eduardo Andrade (2011), "The Curious Case of Behavioral Backlash: Why Brands Produce Priming Effects and Slogans Produce Reverse Priming Effects," Journal of Consumer Research, 37 (April), 999-1014.

    Laran, Juliano and Chris Janiszewski (2011), "Work or Fun? How Task Construal and Completion Influence Regulatory Behavior," Journal of Consumer Research, 37 (April), 967-83.

    Laran, Juliano (2010), "Goal Management in Sequential Choices: Consumer Choices for Others Are More Indulgent Than Personal Choices," Journal of Consumer Research, 37 (August), 304-14.

    Laran, Juliano (2010), "Choosing Your Future: Temporal Distance and the Balance Between Self-Control and Indulgence," Journal of Consumer Research, 36 (April), 1002-15. 

    Laran, Juliano (2010), "The Influence of Information Processing Goal Pursuit on Post-Decision Affect and Behavioral Intentions," Journal of Personality and Social Psychology, 98 (January), 16-28.

    Fay, Scott and Juliano Laran (2009), "Implications of Expected Changes in the Seller's Price in Name-Your-Own-Price Auctions," Management Science, 55 (November), 1783-96.

    Laran, Juliano and Chris Janiszewski (2009), "Behavioral Consistency and Inconsistency in the Resolution of Goal Conflict," Journal of Consumer Research, 35 (April), 967-84.

    Cunha, Jr., Marcus and Juliano Laran (2009), "Asymmetries in the Sequential Learning of Brand Associations: Implications for the Early Entrant Advantage," Journal of Consumer Research, 35 (February), 788-99. 

    Laran, Juliano, Chris Janiszewski, and Marcus Cunha, Jr. (2008), "Context-Dependent Effects of Goal Primes," Journal of Consumer Research, 35 (December), 653-67.

    Cunha, Jr., Marcus, Chris Janiszewski, and Juliano Laran (2008), "Protection of Prior Learning in Complex Consumer Learning Environments," Journal of Consumer Research, 34 (April), 850-64.

    Sawyer, Alan Juliano Laran, and Jun Xu (2008), "The Readability of Marketing Journals: Are Award-Winning Articles Better Written?," Journal of Marketing, 72 (January), 108-17.

Teaching and Professional Experience

  • PhD Program Coordinator, Marketing, University of Miami School of Business Administration, 2015 - Present
  • Professor, Marketing, University of Miami School of Business Administration, 2015 - Present
  • Associate Professor, Marketing, University of Miami School of Business Administration, 2013 - 2015
  • Assistant Professor, Marketing, University of Miami School of Business Administration, 2008 - 2013
  • Consultant, 2001 - 2003
  • Market Analyst, RBS Interativa S.A., 2001
  • President and Junior Marketing Consultant, Universidade do Vale do Rio dos Sinos/Brazil, 1999 - 2000
  • Marketing research assistant, Universidade do Vale do Rio dos Sinos/Brazil, 1999 - 2000
  • Partner, Conversation and Culture English Institute, 1996 - 2001

Specialties

  • Consumer behavior
  • International marketing
  • Marketing management
  • Marketing communications

Degrees

  • Ph.D., Marketing, University of Florida, 2008
  • M.Sc., Marketing, Federal University of Rio Grande do Sul, 2003
  • B.A., Business Administration, Universidade do Vale do Rio dos Sinos, 2000

Honors and Awards

  • Association for Consumer Research Early Career Award, 2015
  • Outstanding Reviewer Award, Journal of Consumer Research, 2015
  • Top Author of the Journal of Consumer Research Over the Last Decade, 2015
  • 50 most productive authors in the past five years in the premier marketing journals, 2015, 2014, 2013, 2012
  • Sheth Foundation Doctoral Consortium Faculty Fellow, University of Michigan, 2013
  • MSI Young Scholar, 2013
  • Provost Research Award, University of Miami, 2013, 2012, 2011, 2010
  • Ferber Award for best article based on a dissertation, Journal of Consumer Research, 2009
  • Sheth Foundation Doctoral Consortium Fellow, 2007
Juliano  Laran

Contact

Back to top