Marketing
Required Courses
| Marketing Foundations |
| Marketing Research and Analysis |
| Marketing Management |
Elective Courses
|
Select three elective courses from the list below: |
| Consumer Behavior and Marketing Strategy |
| Retailing |
| Professional Selling |
| International Marketing |
| New Product Development |
| Marketing for Entrepreneurs |
| Advertising Management |
| Internet Marketing |
| Health Care Marketing |
| International Marketing Management |
There are two grade requirements for a major in marketing:
- A grade of "B" or higher in MKT 201/301.
- The overall grade point average in all Marketing courses taken should be 2.5 or higher. All marketing courses taken should be 2.5 or higher. All marketing courses in which a student taking a Marketing major enrolls will count toward the major.
Additional Areas of Study
- Accounting
- Computer Information Systems
- Economics
- Entrepreneurship
- Finance
- Health Sector Management and Policy
- Human Resource Management
- International Finance and Marketing
- Legal Studies
- Management
- Management Science
- Real Estate
