As an academic field, marketing seeks to understand how consumers respond to goods and services offered in markets, and to develop tools and methods by which firms can achieve greater efficiency in exchange. The marketing faculty at the Miami Herbert Business School have a world-renowned reputation for pioneering contributions to both basic theoretical and applied areas of the field.
Students admitted to the Marketing PhD program at the Miami Herbert Business School will work one-on-one with faculty to undertake original research in two areas:
Doctoral studies in marketing are designed as a five-year program. Depending on whether students seek to undertake work in the more quantitative areas of the field (marketing research methods and modeling) or behavioral areas (consumer decision making), they will complete one of two rigorous core-course sequences – one focusing on economics, another on psychology. In addition to completing the core courses, students will undertake advanced coursework in their chosen area of study. Upon completion of coursework, students continue with a thorough one-on-one training with one or more faculty mentors in their area.