PhD in Business - Marketing Concentration

As an academic field, marketing seeks to understand how consumers respond to goods and services offered in markets, and to develop tools and methods by which firms can achieve greater efficiency in exchange. The marketing faculty at the Miami Herbert Business School have a world-renowned reputation for pioneering contributions to both basic theoretical and applied areas of the field.
Students admitted to the Marketing PhD program at the Miami Herbert Business School will work one-on-one with faculty to undertake original research in two areas:

Consumer psychology and behavioral decision making — the study of how individuals make decisions, more specifically, how consumers make choices in markets, and how marketing instruments (such as advertising and prices) affect these decisions
Computational Marketing — empirical research on consumer and/or firm behavior with a focus on computational and econometric analysis of marketing settings, using deep-learning techniques such as machine learning and artificial intelligence

Key Links

What Distinguishes our Marketing PhD

Doctoral training in marketing at the University of Miami emphasizes one-on-one mentoring with faculty. We have a large number of faculty who are active in research, and whose main goal is to work on mentoring and publishing with students. This one-on-one emphasis allows significant flexibility in structuring advanced training.
We keep our PhD program small. Students entering the marketing PhD program will find themselves in a nurturing and collaborative culture in which the faculty members are accessible and eager to work with them. As a result, our students all work closely and in-depth with multiple faculty members and graduate from the program with multiple publications and projects in advanced stages.
The marketing faculty members with whom the doctoral students will interact and collaborate on research projects have published extensively in the discipline’s flagship journals. The faculty includes current and former editors, associate editors and members of the editorial review boards of the leading journals in the field. Several faculty members have earned national and international recognitions for their scholarly contributions.
In addition to the ready access to faculty, doctoral students will have access to other resources to support their research, such as a state-of-the-art behavioral lab and a large subject pool for conducting studies.
The excellence of our doctoral program can be seen in our recent placement record, with every graduating student obtaining a faculty position at a top research university in the country.

Curriculum

Doctoral studies in marketing are designed as a five-year program. Depending on whether students seek to undertake work in the more quantitative areas of the field (marketing research methods and modeling) or behavioral areas (consumer decision making), they will complete one of two rigorous core-course sequences – one focusing on economics, another on psychology. In addition to completing the core courses, students will undertake advanced coursework in their chosen area of study. Upon completion of coursework, students continue with a thorough one-on-one training with one or more faculty mentors in their area.

Popular Links

PhD in Business

PhD in Business - Marketing Concentration

Key Links

What Distinguishes our Marketing PhD

'Canes Behavioral Laboratory

World-Class Marketing Faculty

Caglar Irmak

Uzma Khan

Joseph Johnson

Claudia Townsend

Curriculum

Click here for the PhD in Business core curriculum.

Learn more about the Department of Marketing at the Miami Herbert Business School.

Current PhD Students

Contact Us

You can find detailed application information and admissions requirements here.