PhD in Business - Marketing Concentration
As an academic field, marketing seeks to understand how consumers respond to goods and services offered in markets, and to develop tools and methods by which firms can achieve greater efficiency in exchange. The marketing faculty at the University of Miami School of Business have a world-renowned reputation for pioneering contributions to both basic theoretical and applied areas of the field.
Students admitted to the program will work one-on-one with faculty to undertake original research in two areas:
- Consumer psychology and behavioral decision making — the study of how individuals make decisions, more specifically, how consumers make choices in markets, and how marketing instruments (such as advertising and prices) affect these decisions
- Marketing strategy — the study of how firms can use knowledge of consumers and competitors to optimally allocate resources
