COVID-19: The latest information about COVID-19. See ×

Business Technology “Digital Transformation“

Module Details
Audience: Executives and Managers / Technology Professionals
Duration: One Day
Location: Miami Herbert Business School, University of Miami


The competitive landscape facing executives today is one of technology disruption. The impact of companies built on and around new technologies is relentless; companies such as Airbnb, Uber, and Tesla present clear threat to the incumbent’s very survival within their industries. Further, the industries themselves are undergoing seismic shifts away from what executives thought were enduring core values to reward companies that embrace new value drivers in adjacent areas, ones based upon new technologies and service offerings delivered through digital platforms and devices.   

Miami Herbert Business School has created a four-hour module for executives that wish to understand exactly what digital transformation is. The module will cover advanced topics that include: a primer on the technologies that are driving digital transformation. What is the impact of these technologies on organizational design? How can executives reposition their organizations to embrace change? What are the implications of these new technologies for people, processes, and the existing technology architectures of firms? How does the digital transformation affect corporate revenues and earnings? What are the channel partner and supply chain implications associated with these technologies and how are corporate ecosystems being affected?

The module helps executives understand these issues and to develop the initial steps they and their organization can take to create their own digital transformation pathway. 

Specifically, the following topics are addressed in the module:

Exercises: Participants will apply the concepts of marketing through exercises and case studies.

The seminar is taught by faculty experts who have researched the topics and have extensive experience working with firms.


Robert Plant

Professor Robert Plant is the chair of the business technology department at Miami Herbert Business School and Director of the Intelligent Computer Systems Research Institute. He specializes in technology and strategy issues.  His research has been quoted in the Financial Times, Wall Street Journal, Sloan Management Review and Harvard Business Review.


Back to top