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Digital Marketing and Marketing Analytics

If You’re Not Online, You’re Dead. Developing an Online Presence: Google AdWords, Facebook + Instagram Advertising Demystified

Module Details
Audience: Executives
Duration: 6 hours
Location: Miami Herbert Business School, University of Miami


“First, let me Google it on my phone.” This is where so many searches for companies, brands and products begin; so if you do not have a solid web presence and ranking search results, you may be missing out on a lot of business. Today, websites are more than just a landing page - they are often the first interaction you have with a potential new client. (The same would go for your social media presence). Your website needs to not only serve its ultimate purpose, be it sales or lead generation; it must be an extension of your brand and encourage visitors to actively engage with your company. But how do people find your site? Well, that has to do with the hot topic of search engine optimization (SEO). Optimizing your site will land you higher on Google’s search pages and thus allow more opportunity to get new business. Besides SEO, Google AdWords is another area to get your business on those critical first pages of search engine results. Lastly, understanding how to utilize social media advertising platforms will further increase your brand’s reach. Each social media platform has its particular set of audiences and conventions. We will examine these various platforms and identify best practices for each.

This module discusses the many facets of online presence beginning with web design through development of online advertising strategies.

Key Topics


Amy Agramonte

Amy Agramonte

Lecturer, Marketing

Teaching and Professional Experience

Authoring Faculty, UM Online, MBA Program, University of Miami, 2015 - Present
Lecturer, Miami Herbert Business School, 2015 - Present
Owner, Blonde Concepts, 2007 - Present
Marketing Director, Sales, HR, BH Capital Partners, Real Estate Development, 2002 - 2007
Market Research, Statistical Analyst, The Brand Institute, 2001 - 2002
Project Manager, Hernandez Investment, 1999 - 2001
Public Relations, Cheryl Andrews Marketing and Public Relations, 1998 - 1999


MBA, Marketing, University of Miami School of Business Administration, 2001
B.S., International Finance, Marketing, University of Miami School of Business Administration, 1998


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