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Digital Marketing and Marketing Analytics

Like Me! Social Media Strategies to Build Brands and Increase Sales.

Module Details
Audience: Executives
Duration: 4 hours
Location: Miami Herbert Business School, University of Miami


There is no ignoring the changing paradigm of marketing. Social media is changing the manner in which we interact with consumers in every demographic. Engagement is a key element that must be a part of every social media program, but understanding how to garner that engagement is as of yet an imperfect and developing science. This module explores the various social media platforms and how to use them to engage consumers. The module will also review case studies that exemplify best practices and success strategies.

Key Topics

Understanding social media: discuss the beginnings of social media and why it has become such a dominant force overall

Discuss the various platforms in social media, and what their position is in the market

Facebook, Instagram, Twitter, Snapchat, LinkedIn, Pinterest

Just because it is “free” does not mean: “hey, I can do this myself, it’s easy”

What is a social media agency and how to hire one

Case studies on companies have successfully implemented social media that is garnering followers

Implementation strategies for engaging with consumers on social media


Amy Agramonte

Amy Agramonte

Lecturer, Marketing

Teaching and Professional Experience

Authoring Faculty, UM Online, MBA Program, University of Miami, 2015 - Present
Lecturer, Miami Herbert Business School, 2015 - Present
Owner, Blonde Concepts, 2007 - Present
Marketing Director, Sales, HR, BH Capital Partners, Real Estate Development, 2002 - 2007
Market Research, Statistical Analyst, The Brand Institute, 2001 - 2002
Project Manager, Hernandez Investment, 1999 - 2001
Public Relations, Cheryl Andrews Marketing and Public Relations, 1998 - 1999


MBA, Marketing, University of Miami School of Business Administration, 2001
B.S., International Finance, Marketing, University of Miami School of Business Administration, 1998


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