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Creating Competitive Advantage through a Designer’s Tool-kit

Module Details
Audience: All levels
Duration: One Day
Location: Miami Herbert Business School, University of Miami


Historically practiced by city planners, architects, philosophers and the like, social needs have more recently been put at the center of business strategy. This human centric approach to innovation will arm management with the ability to tackle complex problems and ambitious goals through creative ideas.

Miami Herbert Business School has created this workshop to help companies fill the gap in their innovation portfolio by educating their leaders on how to manage the impending challenge of global competition.

In this highly interactive one-day session, participants begin by understanding their biases and blind spots. After discovering the power of qualitative research, they will explore strategic opportunities through a business design methodology. Participants will leave the seminar equipped with a new tools to incorporate into the way they work and learn,  increasing the company’s competitive advantage.


Rechna Varma

Professor Rechna Varma is a faculty member of the department of Cinema and Interactive Media in the School of Communications at the University of Miami. As a content creation specialist Rechna focuses on producing and enhancing innovative capabilities through transmedia. She received her MBA from the Rotman School of Management at the University of Toronto and her Global EMBA from the University of St. Gallen in Switzerland. Rechna has worked for organizations such as the Canadian Film Centre, Digital Film Group, The National Film Board, Entertainment One, Sphere Media Plus and she produces under her own banner Rechna Varma Productions Inc.


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