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Corporate Entrepreneurship - Fostering Organizational Innovation

Module Details
Audience: Senior Executives
Duration: 2 hours
Location: Miami Herbert Business School, University of Miami


In order for successful businesses to retain a sustainable competitive advantage, they must rely on constant innovation.  A company-wide focus on launching new innovations to ensure multiple areas of the company are in different stages of the product life cycle allows for market dominance. Technology and entertainment companies such as Apple and Disney, respectively, are well known for continually launching new product lines and initiatives that in many cases result in a sea change in their industries, thereby maintaining their market position.

Much of the ability to maintain a sustainable competitive advantage is found in a corporate culture that supports corporate entrepreneurship and encourages employees to seek out opportunities and areas in which innovation may disrupt the market and/or improve customer experience.

This seminar has been developed to delve into best practices of how to foster corporate entrepreneurship to keep even the largest companies nimble and forward-thinking.  Scaling the company does not have to come at the expense of innovation if the corporate culture is cultivated and supported to deliver constant innovation.

We will explore – 


Susy Alvarez-Díaz

Susy Alvarez-Díaz teaches entrepreneurship courses through the Department of Management at the Miami Herbert Business School and in the MVSIO program at Bascom Palmer Eye Institute. She has over 25 years’ experience in marketing and corporate communications and has had her own communications consulting firm over the last 16 years.  Alvarez-Díaz has spearheaded strategic communications campaigns for Fortune 500 companies such as Hewlett-Packard, Agilent Technologies, Northwestern Mutual, and New York Life.  She is a coach for Babson College’s WIN Lab in Miami and a mentor at Miami Dade College’s Idea Center.


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