Creativity in Managerial Decision Making

Module Details
Audience: Senior Executives
Duration: 2 hours
Location: Miami Business School, University of Miami


Creativity is at the very center of decision making, as being able to come up with creative solutions for the challenges of everyday life is an important survival skill. The same skill that can help people in their daily life can be an important survival skill for managers.

Being able to come up with creative ideas and solutions is important for both the present and future of a company. In the short term, understanding how creative thought arises can help managers in problem solving and resource allocation. In the long term, having an environment that encourages creative thought can help managers in new product development and the continued recruiting of talent.

In this seminar, we will provide an understanding of the antecedents of creativity in managerial decision making and its consequences for the success of a company. Specifically, we will discuss: 


Juliano Laran

Juliano Laran (PhD University of Florida) is Professor of Marketing, University of Miami. Dr. Laran’s research focuses on consumer behavior and decision making, especially on how people’s goals influence their behavior and which factors lead consumers to spend more or less money. Juliano has worked for several years in consulting and marketing research, including projects on customer behavior and new business potential analysis. He has also worked as an expert witness in cases involving consumers’ likelihood of confusion and sales practices, and spoken as an expert on retailing and international marketing.


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