Overview
In our increasingly noisy environment, how does a brand get noticed? It is said we are exposed to anywhere from 3,000 to 5,000 marketing messages daily. With so many distractions and options in the marketplace, companies are now tasked with not only getting noticed but staying noticed. The module discusses the current landscape of marketing and leads to a discussion about the many touchpoints of a brand and how to keep those interactions consistent and engaging.
Key topics
Who are you? Discuss what each company’s identity is as a first step in establishing brand
- What is your unique value proposition
- What is your position in the market vs. your competitors
- What is your name and logo, and do these convey a consistent and understandable image to consumers
Who are your customers, and why are they your customers?
Why branding plays such an important role in crafting the relationship with customers
Discuss importance of consistency in branding
Discuss key touchpoints that affect the image of the company
- Personnel, physical locations + décor, packaging, advertising, and SOCIAL MEDIA
Discuss social media’s emerging dominance in branding
Case studies on companies have successfully implemented social media that are garnering followers
Implementation strategies for engaging with consumers on social media
Faculty
Amy Agramonte, Lecturer, Marketing
- Teaching and Professional Experience
- Authoring Faculty, UM Online, MBA Program, University of Miami, 2015 - Present
- Lecturer, University of Miami School of Business Administration, 2015 - Present
- Owner, Blonde Concepts, 2007 - Present
- Marketing Director, Sales, HR, BH Capital Partners, Real Estate Development, 2002 - 2007
- Market Research, Statistical Analyst, The Brand Institute, 2001 - 2002
- Project Manager, Hernandez Investment, 1999 - 2001
- Public Relations, Cheryl Andrews Marketing and Public Relations, 1998 - 1999
Degrees
- MBA, Marketing, University of Miami School of Business Administration, 2001
- B.S., International Finance, Marketing, University of Miami School of Business Administration, 1998
