| Audience: | Executives |
| Duration: | 4 hours |
| Location: | Miami Business School, University of Miami |
In our increasingly noisy environment, how does a brand get noticed? It is said we are exposed to anywhere from 3,000 to 5,000 marketing messages daily. With so many distractions and options in the marketplace, companies are now tasked with not only getting noticed but staying noticed. The module discusses the current landscape of marketing and leads to a discussion about the many touchpoints of a brand and how to keep those interactions consistent and engaging.
Key topics
Who are you? Discuss what each company’s identity is as a first step in establishing brand
Who are your customers, and why are they your customers?
Why branding plays such an important role in crafting the relationship with customers
Discuss importance of consistency in branding
Discuss key touchpoints that affect the image of the company
Discuss social media’s emerging dominance in branding
Case studies on companies have successfully implemented social media that are garnering followers
Implementation strategies for engaging with consumers on social media
Amy Agramonte, Lecturer, Marketing
Degrees
