COVID-19: The latest information about COVID-19. See ×

Branding is EVERYTHING: Understanding Key Branding Concepts and How to Create a Brand that Resonates with your Audience

Module Details
Audience: Executives
Duration: 4 hours
Location: Miami Herbert Business School, University of Miami


In our increasingly noisy environment, how does a brand get noticed? It is said we are exposed to anywhere from 3,000 to 5,000 marketing messages daily. With so many distractions and options in the marketplace, companies are now tasked with not only getting noticed but staying noticed. The module discusses the current landscape of marketing and leads to a discussion about the many touchpoints of a brand and how to keep those interactions consistent and engaging.

Key topics

Who are you? Discuss what each company’s identity is as a first step in establishing brand

Who are your customers, and why are they your customers?

Why branding plays such an important role in crafting the relationship with customers

Discuss importance of consistency in branding

Discuss key touchpoints that affect the image of the company

Discuss social media’s emerging dominance in branding

Case studies on companies have successfully implemented social media that are garnering followers

Implementation strategies for engaging with consumers on social media


Amy Agramonte

Amy Agramonte, Lecturer, Marketing


Back to top