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Creating and Sustaining International Competitive Advantage

Module Details
Audience: Directors/Managers
Duration: 4 hours
Location: Miami Herbert Business School, University of Miami


Today’s customer faces a wider array of product and service choices than ever before.  Advances in technology and communications also enable companies to compete in a much broader range of target segments than in the past.  In order to succeed and prosper in such a highly competitive market, companies must differentiate themselves and their products in meaningful ways.  This need is especially important when facing the challenges of entering new international markets.

Many companies wind up choosing competitive strategies which are shortsighted and poorly thought-out.  Tactics such as arbitrary price cuts, skimping on product quality or entering into opportunistic distribution deals are doomed to fail in the long run.

This module will help front-line managers define international competitive strategies which are successful and sustainable in the long term.  We will focus on the different sources of international competitive advantage that exist at both the country and firm level and how these can be converted into enduring strategies for long-term international success.  We will also examine the best practices of firms who have identified and implemented sustainable competitive advantage.  Finally, we will have participants define their own companies’ current competitive positions and develop winning international strategies for themselves.

Topics to be discussed include:



Jeffrey Weinstock

Jeffrey Weinstock has been a faculty member of the Marketing Department at Miami Herbert Business School since 2004.  For 20 years, he held senior international marketing positions in several S&P 500 companies.  His international marketing experience includes key roles at Carnival Cruise Lines, Sabre Holdings and Teva Pharmaceutical Industries.  He focuses on international marketing strategy, new product development and launch, and new market entry in the software, banking, pharmaceutical and hospitality industries.  Weinstock has also executed consulting projects for leading companies in the financial, pharmaceutical and science-based industries.  He has worked in over 40 countries including 14 years overseas.  He specializes in Latin America, Europe and the Middle East and is fluent (native speaker level) in English, Spanish, Portuguese and Hebrew.
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